The Leading Edge

The one about online business reviews

by Tim McLain |

  Dare to Digital University  Episode #12: The one about business reviews  As a business owner you need to know: online reviews on Google, Facebook, Yelp and other sites can make or break the sale. Take control of your digital presence with fresh tips from Colin and Tim. WATCH PAST EPISODES We're listening! Have a question for Tim and the other experts at Netsertive? Reply to this email or follow and tweet your question to @Netsertive with the #daretodigital hashtag. Have a great week! GET D2D EMAIL ALERTS

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"Day of Thunder" for Kia Dealer at Charlotte Motor Speedway

by Tim McLain |

  Dare to Digital University  Episode #11: "Day of Thunder" for Daring Kia Dealer  Watch Robert Cesena from Kia of Bellingham (WA) take his turns around the track and talk about how Netsertive is help his sales team accelerate sales. Bob won our contest for a Richard Petty Driving Experience at Charlotte Motor Speedway. Netsertive, a Kia certified marketing provider, helped Robert's dealership get FAST results with our digital marketing intelligence technology. Learn more. WATCH PAST EPISODES We're listening! Have a question for Tim and the other experts at …

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7 criteria to pick a winning marketing partner for your business

by Tim McLain |

  Dare to Digital University  Episode #10: Pick a winner  There are few decisions you can make in your business that are more important than choosing a marketing partner. Customers are your lifeblood. Being visible in the right places at the right times with the right message is critical. In this episode Tim explains that with 9 out of 10 customers starting their buying journey online, you need to invest in digital marketing. Learn how to pick the best partner to help you attract new customers. WATCH PAST EPISODES We're listening! Have a question for Tim and t…

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3 new ways to attract customers online: Bing, Facebook & digital video

by Andrew Penchuck |

  Dare to Digital University  Episode #9: 3 new ways to attract customers: Bing, Facebook & digital video  The keystone of any brand or local business digital marketing campaign is Google. Whether it's search engine marketing (SEM), display advertising or digital video on YouTube, your customers "Google" your brands, products and services hundreds of times a day across a wide array of digital properties. In this episode Andrew and Tim explain that once you've maximized your Google reach, it may be time to add Bing, plus invest in Facebook advertising and an e…

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Every Google search is an auction for customers. Win it!

by Tim McLain |

  Dare to Digital University  Episode #8: Every Google search is an auction for customers. Win it!  This week the Netsertive team hosted 70 of our brand and local business partners at the Googleplex in Mountain View, CA. We were on site to learn new best practices in digital advertising. In this episode we look behind the curtain to learn how the Google ad auction works – and how we help you win it. Hear from Hal Varian, Google's Chief Economist and the wizard behind the auction. WATCH PAST EPISODES Friday: Bing, Facebook & Digital Video Maximizing y…

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Measuring marketing on Friday the 13th

  Dare to Digital University  Episode #7: Friday the 13th episode  Don't be afraid to measure your marketing – especially during a Friday the 13th sale! Gary and Tim show you how to link marketing to sales impact. WATCH PAST EPISODES Friday: Search is an auction. Win it! Friday: Did you know? Every search online is an auction for customers. Learn how the ad auction works and how to win it this Friday. Have a question for Tim and the other experts at Netsertive? Reply to this email or follow and tweet your question to @Netsertive with the #daretodigital h…

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Put up digital billboards to attract local shoppers

by Tim McLain |

  Dare to Digital University  Episode #6: Put up digital billboards to attract local shoppers  For decades local businesses have relied on outdoor advertising – billboards – to build brand awareness with local customers. Now billboards have gone digital with display banner ads on the information superhighway. Today Evan and Tim explain why it's critical to add banners to your digital marketing campaign. WATCH PAST EPISODES Friday: Is your marketing working? Trust but verify: This adage holds true across every aspect of your business. Learn how to me…

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Stop the circular addiction with digital promotions

by Tim McLain |

  Dare to Digital University  Episode #5: Stop your circular addiction with digital promos  For decades we've trained customers to be on the lookout for a deal during Memorial Day, President's Day, Black Friday and more. If you're like most retailers, that meant saturating your market with print circulars in the newspaper. Today Meaghann and Tim explain that there's a better way: digital promotions. Spoiler: The world has gone digital. Can local customers learn about special offers online, or are you addicted to print? WATCH PAST EPISODES Friday: Put up digital…

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See the path to purchase in your store with analytics

  Dare to Digital University  Episode #4: Follow the digital path to purchase  If you've ever seen a Family Circus comic strip, you know little Billy takes dotted-line paths everywhere. Turns out your customers do the same online before they buy locally. Phillip and Tim explain how one free and useful tool – Google Analytics – will help you track customers from their round-about Internet research through your front door. Spoiler: Top Conversion Paths will be your new favorite analytics dashboard. Watch Now Friday: How to dominate your market duri…

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Calculate a winning marketing budget for your business

by Tim McLain |

  Dare to Digital University  Episode #3: How much is enough?  If you put $1 of gas in your car you wouldn't expect to go very far. Many businesses are doing the same with their marketing – and missing sales goals. This week Gary and Tim tackle the big questions: How much should your business spend on advertising, and which local strategies are worth your investment? Hint: New Yellow Pages smell great. But do they work anymore? Watch Now Friday: See your customer's path to store If you've ever seen a Family Circus comic strip, you know it looks like this…

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