The Leading Edge

Stand Out on Black Friday!

by Tia Newman |

Tis the Season  The annual post Thanksgiving savings competition is right around the corner. That’s right, the most awaited shopping holiday is approaching and as consumers, we spend our entire holiday season planning for this one day! After those wonderful Thanksgiving meals, this is our chance to kill two birds with one stone -- work all that food off and buy our Holiday gifts at lower prices! Now that you know our motives, how have you aligned your marketing strategies to attract repeat and new consumers? Start Planning for Black Friday Now! By the start of November,…

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Build a Mobile-Friendly Marketing Strategy

by Tia Newman |

Why is mobile so important? How many times a day do you go online to research or find information? Is it a mobile device, a laptop, or desktop that you use most often?  In this day and age consumers are always on the go. They are doing their research at home, sitting in their vehicles, waiting at the doctor’s office, or right in the store they’re shopping in.  The reality of researching online has certainly changed rapidly and is no longer a matter of “getting to a computer”. Look! I’m a Millennial and when I do product research I’d pre…

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Video: Auto Dealers Win the Street Fight for Customers With Netsertive StreetWise™

by Tim McLain |

Dealers: Our new animated explainer video shows why Netsertive is everything that automotive digital marketing has not been... but should be. Now more than ever, you need to be aggressive in the digital ring to protect your dealership before your competition beats you to the punch. Netsertive StreetWise for Automotive Dealers: It's not enough to just be online. It's a street fight out there. Now more than ever, you need to be aggressive in the digital ring to protect your dealership before your competition beats you to the punch. Netsertive is everything that automotive digital …

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Video: Is Your Digital Marketing Working All Day, Every Day?

At Netsertive we talk a lot about Share of Voice as a key performance indicator for your digital marketing. Our platform makes it easy to dig deeper into this metric and understand its impact on your business every hour of every day.   What is Share of Voice? As Stacey and Philip explain in the video above, Share of Voice is defined as the percentage of online searches when your advertisements appear in your target market for your chosen ad categories. Our goal is 70% or higher - we want your ads to appear in at least 7 out of 10 searches each month. Starting today y…

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Don’t Forget About Bing!

by Phillip Scott |

“Google it.” Like “make a Xerox” or “hand me a Kleenex,” it has become second nature for us to refer to Google when we’re speaking about performing searches online. Like ChapStick, it’s the default in our collective consciousness, a stand-in for the everyday act of performing a search for information online. Of course there’s a good reason for this. According to comScore, 65% of all searches in the United States in May were powered by Google, compared to just 30% for Bing, which also powers searches for Yahoo!1 Those numbers have …

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Opportunity Calling: Small Business Phone Tips

by Phillip Scott |

Small business owners need to know that there are only so many customers out there, and the competition is just a click away online. It's critical to not only get customers to your website and on the phone, but to deliver first-rate customer service from the first "hello" so they are comfortable giving you their business. We've found that our most successful digital marketing clients take full advantage of the technology available to them, including listening to recorded customer calls and using them as training opportunities for their employees. Reviewing calls can be time consumin…

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Video: How to Measure Digital Marketing Success With Conversions

It’s time to wise up online! We’re here today to talk about conversions as one way to measure the impact your digital marketing is having on your business.   Andrew: That’s right. A conversion is any action that one of your potential customers take on your website that adds value. We tell business owners to think about what they want new customers to do once we attract them to their website with our digital marketing campaign. Do you want them to fill out a form to request more information? Join your email newsletter? Visit your contact us or map p…

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StreetWise Video Advertising Helps Local Retailers & Brands Attract Digital Consumers

by Max Leisten |

Max Leisten, Head of Product, Netsertive   At Netsertive we are passionate about helping brands and their local partners market jointly to digital consumers. We love numbers, so let’s start out with a few: TV watching is down for shoppers under 50, and it’s decreased nearly 20% for millennials over the past 12 months to just 2.5 hours a day. Meanwhile, YouTube has over 1 billion users who watch hundreds of millions of hours of digital video every day. Digital video advertising drives more consumer engagement than TV. Message recall is 40% on…

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A Story about Finding Nemo (Dr. Nemo that is!)

by Danielle Quarles |

Dispelling the myths about digital marketing for medical practices (MD) It was a dark and stormy night, when suddenly… (pause here for effect) a pain shot through my back like a lightning bolt!  The pain was so intense it contorted my face into a grotesque facsimile of Lon Chaney in his role as the Hunchback of Notre Dame.  After a restless night, I did what I always do when I need to find something, I googled it. And I found just what I was looking for—a medical practice with qualified healthcare professionals near my home that could see me that day! But…

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