The Leading Edge

StreetWise Video Advertising Helps Local Retailers & Brands Attract Digital Consumers

by Max Leisten |

Max Leisten, Head of Product, Netsertive At Netsertive we are passionate about helping brands and their local partners market jointly to digital consumers. We love numbers, so let’s start out with a few: TV watching is down for shoppers under 50, and it’s decreased nearly 20% for millennials over the past 12 months to just 2.5 hours a day. Meanwhile, YouTube has over 1 billion users who watch hundreds of millions of hours of digital video every day. Digital video advertising drives more consumer engagement than TV. Message recall is 40% online vs. 20% TV, b…

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A Story about Finding Nemo (Dr. Nemo that is!)

by Danielle Quarles |

Dispelling the myths about digital marketing for medical practices (MD) It was a dark and stormy night, when suddenly… (pause here for effect) a pain shot through my back like a lightning bolt!  The pain was so intense it contorted my face into a grotesque facsimile of Lon Chaney in his role as the Hunchback of Notre Dame.  After a restless night, I did what I always do when I need to find something, I googled it. And I found just what I was looking for—a medical practice with qualified healthcare professionals near my home that could see me that day! But…

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Did Your Website Survive Mobilegeddon? Blue Glove Minute

by Bill Nagel |

Pick up your iPhone or Android right now, pull up your web browser and access Google. Search for your business name. If your website isn’t mobile-friendly, your website may disappear from your mobile search results this Summer. Bill Nagel, Chief Marketing Strategist and Co-Founder of Netsertive, says that now is the time to take action in this month's Blue Glove Minute. // April 21 will be the first day that the "mobile-friendliness" of websites will impact what gets shown to mobile device users within Google’s search engine result pages. Google constantly u…

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Video: Drive Service Business Back to Your Auto Dealership

by Tim McLain |

Netsertive's new Fixed Ops solution, explained in our animated video, harnesses the collective digital marketing insights of its national dealership network to help individual dealers maximize Service Department profits and reclaim local market share from independent service shops. Netsertive's Fixed Operations Solution helps you knock out your local competition - winning the battle for service customers every day. Watch our animated video to learn more. If you're like most dealers, you've captured less than five percent of the market opportunity. Why is this happening? This year, 7…

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Local In-Store Sales Continue to Trump eCommerce

by Tim McLain |

Another holiday season has come and gone. While headlines reported a strong showing for national ecommerce companies like Amazon, eBay, and Overstock, a new report from eMarketer proves that, despite a rise in ecommerce, $10 out of every $11 is actually spent in local brick-and-mortar stores.1 While a majority of your customers may do research online, buyers have a strong preference for experiencing products first-hand with a local vendor they can trust. In fact, a Google/Compete study shows that when buyers search online and come to a retail store to buy spend 10-50% more per offli…

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Referrals: Just the Tip of the Lead Iceberg

by Tim McLain |

As a business owner, you know that one of your top sources of new business comes from referrals. Often times, you may not know exactly where the "word of mouth" originated. You just know that somewhere along the line a happy customer passed your information along to a friend, colleague or family member. You may be surprised to know that while referrals are important, there's a new lead source that offers twice the opportunity. Assertive online visibility can yield a bountiful harvest in new business when done effectively. A Bit About Referrals There's no disputing the fact that re…

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On Demand: Most Popular Digital Marketing Webinars of 2014

Thousands of local business owners like you took part in our interactive webinars this year. Our Netsertive experts were joined by thought leaders from Google and BIA/Kelsey, sharing hands-on tips and strategies for attracting new customers online. If you missed them, here's your chance to watch at your own pace from home or the office, using your computer or mobile device. Get notified by email about our upcoming webinars. While you're there, sign up for our monthly newsletter, free eBooks and more. In addition to the most popular webinars listed below, don’t miss our top r…

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There is No Magic Bullet in Automotive Online Marketing

by Dustin Harris |

As an automotive marketing expert, I work with dealers everyday. The fact is, there are no magic bullets. Digital marketing results are based on fact and experience. This is the time of year to review and optimize your campaign for a FAST start in 2015. You know the way the world works: Auto buyers use search engines like Google, bing and Yahoo! to research their vehicle purchases. They study websites. They ask their online friends. They use their phones to read reviews. One thing they’re not doing? Spending much time in dealerships – visiting, on average, less than 2. Which me…

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Your Visitors Want a Mobile Experience: Blue Glove Minute

by Caleb Clark |

Did you know? People want to browse your website on a mobile device, but they can't. Now is the time to invest in a responsive website. That's the kind of site that looks great on televisions, desktops, laptops, tablets, and smartphones. Learn why in my Blue Glove Minute video. 9 out of 10 website visitors want to browse your site on a mobile device. But they can't. Now is the time to invest in a responsive website. That's the kind of site that look great on televisions, desktops, laptops, tablets, and smartphones. The Netsertive team is here to help local businesses and national br…

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What Your Business Can Learn From My 90-Year-Old Grandmother

by Tim McLain |

The weekend before Thanksgiving, my grandmother celebrated her 90th birthday. Love you, Neeny! Dozens of grandkids and great-grandkids gathered at her home in rural Pennsylvania to mark the occasion. When my family arrived, we found her sitting in her living room, surrounded by family, relaxing in her brand new La-Z-Boy. One grandmother's path to purchase As a professional marketer, seeing Neeny’s recliner made me curious. How did she shop for La-Z-Boy, and where did she decide to buy? "I looked in the newspaper last week," she said. (The pile of daily papers on her kitchen…

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