The Leading Edge

Blue Glove Minute #6: The Power of Hyper-Local Advertising

by Danielle Quarles |

This week's episode: Danielle explains that today, your marketing can be hyper-local. How? Online marketing makes it easy to put great marketing messages in front of customers the SECOND they do research online. It saves you money, and you'll attract qualified customers who are right around the corner. When you hear the words local marketing, what do you think of? I'm Danielle from Netsertive. In the past, local marketing meant running ads in your local newspaper, radio station or TV channel. Your HOPE was that 1 or 2% of people who were ready to buy TODAY saw your ads - then bought…

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What I Wish I Knew a Year Ago About Marketing

by Tim McLain |
Brands to local online marketing makes it easy for businesses to leverage their brands in their local marketing outreach

I've been in professional marketing for many years. During that time, I've learned a lot from the sage advice of more seasoned marketers than myself. I've been educated by articles that I've read. I've been surprised at facts I've uncovered by doing some of my own number-crunching. And I've been surprised at how markets react to certain advertising and marketing approaches. Business, like life in general, is a journey. It gives us the opportunity to constantly learn, grow and adapt. A strong argument could be made that the most successful people are those who learn from their mistak…

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Search Habits of Holiday Shoppers

by Tim McLain |
You're invited to learn the 5 Internet secrets that will make your holiday sales from Google.

The leaves have barely begin to change color, but the buying season is changing. This year, 29% of your customers will start their holiday shopping before Halloween (Google Consumer Survey, July 2014). Before we know it, Black Friday will be here. According to Google, consumer searches on that day alone rose 27% in 2013 over 2012. But consumers are starting almost a week earlier to search for Black Friday deals. A New Term: "Gray Friday" That's why Black Friday took on a new term last year: Gray Friday. This happened because Black Friday sales were diluted as retailers started Bla…

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What You Need to Know About Showrooming & Webrooming

by Tim McLain |
You have the power to turn showrooming and webrooming into new sales opportunities in Q4 and all year round

Showrooming is the process of a customer or client visiting a store or showroom to check out a particular product, then conducting research online. In most cases, consumers do this to check pricing and features right in your brick and mortar locations. Webrooming is the opposite. This occurs when a consumer researches a product online, then drives to a local retailer to buy. This happens because the customer wants to avoid shipping costs, wants to see the product in person, or is seeking a trustworthy local business to service the item over the time term. In fact, 65% of consumers …

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Marketing Attribution: Look Under the Hood With Top Conversion Paths

by Phillip Scott |
We know that the buying cycle for a new automobile can last a few months. Learn how to use Top Conversion Paths in Google Analytics to more accurately measure your multi-touch marketing investment.

When a car is running smoothly, all of its parts are working together. You don’t think about the camshaft, the intake valve, the engine block, or the piston; you take the parts for granted while the whole is getting you from point A to point B. The same is true of a successful marketing campaign. Ideally, everything you’re doing online and off should be working together to (excuse the pun) drive potential customers to your website and ultimately into your showroom. More importantly, your customers should see a seamless marketing message and be able to easily find you onl…

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Blue Glove Minute #5: Get in the Ring with Brands to Win the Local Fight

by Loren Shumate |

This week's episode: Loren explains how national brands and local retailers can work together to knockout the competition online. How? With a Netsertive collaborative brand-compliant digital channel marketing program. Netsertive manages programs with cooperative marketing dollars that work to drive real, automated results. We handle brand compliance, trademark authorization, co-op reimbursement and take out the complexity for local businesses. Our platform harnesses the results of hundreds of retailer-brand campaigns, turning data-driven insights into more qualified buyers. If you'r…

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Round 4: Bring ALL FIGHTERS Into the Ring

by Loren Shumate |
How to make your retailers online marketing champions with digital channel marketing technology from Netsertive.

How to Make your Retailers Digital Marketing Champions What keeps a Channel Executive up all night? We find it is usually a similar answer. With aggressive revenue goals to achieve, which local retail partners should they give their attention, at what level of support, and how should they manage and fund? In other words, which fighters do they bring into the ring and how do they drive the behavior that they need? Like a boxing coach sizing up new recruits, the Channel Executive sees talent but has the challenge of figuring out how to nurture, mentor and motivate its subjects. He i…

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4 Tips to Revamp Your Business Phone Etiquette

by Tim McLain |
Netsertive helps local businesses revamp their phone etiquette to turn calls into new customers everyday

Do people who work for your company practice outstanding phone etiquette? People love the fact that they can learn more about your business without even visiting it. Thanks to the Information Age, they can learn a lot about what you're offering by searching on Google then browsing your website. Thanks to Alexander Graham Bell and cellular phone technology, they can also learn more about it with a phone call. Because potential customers may opt for the phone call alternative, your staff should be properly trained in professional phone etiquette. Otherwise, you risk alienating potent…

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Is Your Business Mobile-Ready?

by Tim McLain |
The mobile advertising opportunity has arrived for local businesses get ready with Netsertive

Which technology has had the quickest adoption curve in American history? Winning by a landslide: mobile devices. Tablets (#1) and smartphones (#2) now hold the joint title of being adopted by more than 50% of Americans faster than any other technology, including electricity, radio, television, personal computers, the Internet, and automobiles. A full 61 percent of Americans own one today according to the Pew Research Center’s Internet & American Life Project. It's not hyperbole to say that the all-conquering mobile device seems headed for ubiquity. Nearly 200 million ta…

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Round 3:
Empower Your Retailers with a Marketing Mix
Get in the Ring!

by Loren Shumate |
Empower Your Retailers with a Marketing Mix

As a Brand or Channel Executive, you may already know the significance of digital marketing, however, some of your retail partners might not have arrived at an understanding about the importance of online promotion. As their “trainer” it is your job to get them in the ring online. Why is this so difficult? Certainly, financial constraints might play a role. Some small businesses have limited means. The owners of those businesses may know that they need to “evolve” to meet the needs of today’s online consumer but they just haven't been sold on the value …

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