The Leading Edge

Get By With a Little Help From Your Brands: Blue Glove Minute

by Max Leisten |

This month, Max explains that in the industries we serve, 3 out of 4 customers call or walk into local businesses already knowing what brand they want to buy. Why? Because they’re doing research on the Internet. The good news is that your brands want to help you attract that local, brand-conscious consumer! National brands rely on retailers to get the word out about their products at the local level. And local retailers rely on brands for marketing support. Now you can get buy with a little help from your brands. With Netsertive it's never been easier to partner with your manu…

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You’re Wasting Your Marketing Budget: Mix it and Fix it

by Tim McLain |
Netsertive knows that you must be assertive with your marketing mix to show up both on the Internet and in traditional channels to close the loop on your customer’s path to purchase.

"Half the money I spend on advertising is wasted. Trouble is, I don't know which half." Jon Wanamaker, Philadelphia’s most famous multi-location retailer, is credited with uttering this refrain in 1910. As a business owner today, I know you can relate to his frustration. Marketing investments–newspaper ads, radio and TV spots, direct mail–may sometimes feel more like a necessary evil than an effective way to spend your hard earned revenue. Primarily because you’re spending thousands of dollars every month with little data to know if your efforts are attractin…

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Fall Product Release Provides Brand Content Embedded Directly Within Retailers’ Websites

Serta retailer landing page turns website visitors into customers with Netsertive

Today, our product team is proud to announce the availability of localized brand landing pages to ensure a consistent local consumer experience. Read our full product launch press release to learn more about how Netsertive’s localized branding extends digital capabilities to marketers in an easy-to-consume, turnkey interface, leading to a more personalized brand experience for customers. Localized Brand Landing Pages We know that brands struggle to balance local retailers’ desires to promote their offerings with the risk of those same retailers featuring outdated infor…

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3 Secrets to Maximize Local Holiday Sales | Blue Glove Minute

by Loren Shumate |

This month, our team offers three reasons to boost your holiday online marketing spend: shoppers are starting early, search volumes are up 30% or more, and the cost per customer is lower. Watch our new Blue Glove video to find out more. It's that time of the year again! The holidays are the perfect time to gather with family and friends to celebrate the season. As a business owner, now's the time to ask yourself a critical question: Am I investing enough in marketing this month to meet my sales goals for the year? Here's 3 reasons to boost your holiday marketing spend right now. Rea…

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How to Create an Ideal Website to Turn Web Visitors into In-Store Customers

by Tim McLain |
Local Retail Store Website Tips to Turn Clicks Into Customers Online Marketing Google Netsertive

Your local retail store can benefit in tangible ways when you put the right kind of effort into your online presence. Building an effective website requires thought and effort, but a terrific online destination will become your #1 marketing tool to attract today's nearby, always-connected shoppers. Knowing what to include on your site, and how to help search engines index it properly will drive shoppers to your business. Most important of all, a well-constructed website lays the foundation for effective, modern online advertising that will turn clicks into shoppers. Basics of an Ef…

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Dealers Conquest Cross-Shoppers With Search Remarketing to Win the Local Fight

by Tim McLain |
Bring her back to your auto dealership website to buy with search remarketing from Google and Netsertive advertising for dealers

Automotive dealers, here's a question: Who’s your highest-value prospect? I would argue it’s Jane, the in-market shopper who just visited your website after conducting an Internet search. It’s a solid bet that she’s cross-shopping within a specific segment. This means that she’s in the market for a new sedan, but not tied to a specific brand (i.e. Nissan) or model (Altima). Next question: Once she browses your website and leaves to check out your competition, what tactics do you have in place to bring her back to choose your model? My most successful…

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How to Grow Your Business With Online Reviews

by Tim McLain |
Online reviews attract new customers to local businesses

Harness the power of online reviews from satisfied customers to generate new leads and sales opportunities. Why Online Reviews Work Reading online reviews can give a potential customer, client, or patient the encouragement they need to get out their wallet and make that next purchase. When a customer reads reviews of your business online, they feel more confident about about making a purchase from you. They're able to get a feel for how you treat new customers, the quality of the products you sell, and get a sense for what it will be like to do business with you. According to Jup…

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How Hyper-Local Online Marketing Attracts New Customers | Blue Glove Minute

by Danielle Quarles |

This week's episode: Danielle explains that today, your marketing can be hyper-local. How? Online marketing makes it easy to put great marketing messages in front of customers the SECOND they do research online. It saves you money, and you'll attract qualified customers who are right around the corner. When you hear the words local marketing, what do you think of? I'm Danielle from Netsertive. In the past, local marketing meant running ads in your local newspaper, radio station or TV channel. Your HOPE was that 1 or 2% of people who were ready to buy TODAY saw your ads - then bought…

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What I Wish I Knew a Year Ago About Marketing

by Tim McLain |
Brands to local online marketing makes it easy for businesses to leverage their brands in their local marketing outreach

I've been in professional marketing for many years. During that time, I've learned a lot from the sage advice of more seasoned marketers than myself. I've been educated by articles that I've read. I've been surprised at facts I've uncovered by doing some of my own number-crunching. And I've been surprised at how markets react to certain advertising and marketing approaches. Business, like life in general, is a journey. It gives us the opportunity to constantly learn, grow and adapt. A strong argument could be made that the most successful people are those who learn from their mistak…

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