The Leading Edge

The Mobile Consumer: Blame Smartphones for Longer Wait Times

by Tim McLain |
The smartphonification of our daily lives isn't just impacting our careers. In our personal lives, our phones make it easy to tap and swipe and find any product or service we need within a few miles of our homes.

Put the phone down and order, please! It's all around us: smartphones are changing nearly every aspect of our lives. Call it the "smartphonification" of society. More than one of my colleagues refers to their iPhone or Android phone as their "pocket brain," something they can't live or work without. They're in good company: 6 in 10 Americans own a smart phone, and 80% never leave home without it.1 In our work lives, smartphones keep us connected to the office. The Center for Creative Leadership2 found that 60 percent of surveyed smartphone users checked their email 13.5 times per …

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Dan Paulson of Paulson's Audio Video Explains His Shift to the Right Traditional-Digital Marketing Mix

by Tim McLain |
Paulson's Audio Video in Farmington Hills, Michigan

"My father, Ken, started the business 21 years ago," said Dan Paulson, VP of Technical Sales at Paulson's Audio Video outside Detroit. "He did what most retailers did at the time to bring in customers: blast out newspaper ads and circulars and hope for the best." In its first decade, Paulson's focused on stocking a broad array of high-end audio and video products in its showroom. "Our mantra was: Take care of customers, take care of yourself," Dan said. "We’d ask customers how they heard about us. Word of mouth and referrals were what we heard most. When we put circulars and n…

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Is Your Business Leaving Money on the Table? Blue Glove Minute

by Jason Scott |

Is your business leaving money on the table? As a marketing professional who works with local businesses everyday, I see it time and again: prospective customers who buy from the competition or online retailers. Learn why in my Blue Glove Minute from Netsertive. As a marketing professional who works with local businesses everyday, Jason Scott sees it time and again: prospective customers who buy from the competition or online retailers. Why? People see print, radio, and TV ads featuring well-known brands and a local retailer, then they go to the Internet to learn more. Only to have …

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Why Dealers Need to Stop Being Irrational

by Alex Bryant |
Why automotive dealers need to stop being irrational with the online marketing and be consistent

I’ve been part of the automotive community for the better part of my professional career since college, going on 12 years now. I have worked with every type of dealership in the automotive community: Wards Top 20 and 100 dealer groups, large regional dealer groups, single-point family run dealers, high-volume single rooftops, independent stores–and if I am leaving out a category, I am sorry. I’ve worked tirelessly and consultatively to provide value to each of them. I take pride that I can still be able to walk into any of these stores and be greeted with truly open…

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Get By With a Little Help From Your Brands: Blue Glove Minute

by Max Leisten |

This month, Max explains that in the industries we serve, 3 out of 4 customers call or walk into local businesses already knowing what brand they want to buy. Why? Because they’re doing research on the Internet. The good news is that your brands want to help you attract that local, brand-conscious consumer! National brands rely on retailers to get the word out about their products at the local level. And local retailers rely on brands for marketing support. Now you can get buy with a little help from your brands. With Netsertive it's never been easier to partner with your manu…

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You’re Wasting Your Marketing Budget: Mix it and Fix it

by Tim McLain |
Netsertive knows that you must be assertive with your marketing mix to show up both on the Internet and in traditional channels to close the loop on your customer’s path to purchase.

"Half the money I spend on advertising is wasted. Trouble is, I don't know which half." Jon Wanamaker, Philadelphia’s most famous multi-location retailer, is credited with uttering this refrain in 1910. As a business owner today, I know you can relate to his frustration. Marketing investments–newspaper ads, radio and TV spots, direct mail–may sometimes feel more like a necessary evil than an effective way to spend your hard earned revenue. Primarily because you’re spending thousands of dollars every month with little data to know if your efforts are attractin…

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Fall Product Release Provides Brand Content Embedded Directly Within Retailers’ Websites

by Max Leisten |
Serta retailer landing page turns website visitors into customers with Netsertive

Today, our product team is proud to announce the availability of localized brand landing pages to ensure a consistent local consumer experience. Read our full product launch press release to learn more about how Netsertive’s localized branding extends digital capabilities to marketers in an easy-to-consume, turnkey interface, leading to a more personalized brand experience for customers. Localized Brand Landing Pages We know that brands struggle to balance local retailers’ desires to promote their offerings with the risk of those same retailers featuring outdated infor…

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3 Secrets to Maximize Local Holiday Sales | Blue Glove Minute

by Loren Shumate |

This month, our team offers three reasons to boost your holiday online marketing spend: shoppers are starting early, search volumes are up 30% or more, and the cost per customer is lower. Watch our new Blue Glove video to find out more. It's that time of the year again! The holidays are the perfect time to gather with family and friends to celebrate the season. As a business owner, now's the time to ask yourself a critical question: Am I investing enough in marketing this month to meet my sales goals for the year? Here's 3 reasons to boost your holiday marketing spend right now. Rea…

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How to Create an Ideal Website to Turn Web Visitors into In-Store Customers

by Tim McLain |
Local Retail Store Website Tips to Turn Clicks Into Customers Online Marketing Google Netsertive

Your local retail store can benefit in tangible ways when you put the right kind of effort into your online presence. Building an effective website requires thought and effort, but a terrific online destination will become your #1 marketing tool to attract today's nearby, always-connected shoppers. Knowing what to include on your site, and how to help search engines index it properly will drive shoppers to your business. Most important of all, a well-constructed website lays the foundation for effective, modern online advertising that will turn clicks into shoppers. Basics of an Ef…

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