The Leading Edge

3 Secrets to Maximize Local Holiday Sales | Blue Glove Minute

by Loren Shumate |

This month, our team offers three reasons to boost your holiday online marketing spend: shoppers are starting early, search volumes are up 30% or more, and the cost per customer is lower. Watch our new Blue Glove video to find out more. It's that time of the year again! The holidays are the perfect time to gather with family and friends to celebrate the season. As a business owner, now's the time to ask yourself a critical question: Am I investing enough in marketing this month to meet my sales goals for the year? Here's 3 reasons to boost your holiday marketing spend right now. Rea…

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How to Create an Ideal Website to Turn Web Visitors into In-Store Customers

by Tim McLain |
Local Retail Store Website Tips to Turn Clicks Into Customers Online Marketing Google Netsertive

Your local retail store can benefit in tangible ways when you put the right kind of effort into your online presence. Building an effective website requires thought and effort, but a terrific online destination will become your #1 marketing tool to attract today's nearby, always-connected shoppers. Knowing what to include on your site, and how to help search engines index it properly will drive installation-ready shoppers your business. Most important of all, a well-constructed website lays the foundation for effective, modern online advertising that will turn clicks into shoppers. …

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Dealers Conquest Cross-Shoppers With Search Remarketing to Win the Local Fight

by Tim McLain |
Bring her back to your auto dealership website to buy with search remarketing from Google and Netsertive advertising for dealers

Automotive dealers, here's a question: Who’s your highest-value prospect? I would argue it’s Jane, the in-market shopper who just visited your website after conducting an Internet search. It’s a solid bet that she’s cross-shopping within a specific segment. This means that she’s in the market for a new sedan, but not tied to a specific brand (i.e. Nissan) or model (Altima). Next question: Once she browses your website and leaves to check out your competition, what tactics do you have in place to bring her back to choose your model? My most successful…

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How to Grow Your Business With Online Reviews

by Tim McLain |
Online reviews attract new customers to local businesses

Harness the power of online reviews from satisfied customers to generate new leads and sales opportunities. Why Online Reviews Work Reading online reviews can give a potential customer, client, or patient the encouragement they need to get out their wallet and make that next purchase. When a customer reads reviews of your business online, they feel more confident about about making a purchase from you. They're able to get a feel for how you treat new customers, the quality of the products you sell, and get a sense for what it will be like to do business with you. According to Jup…

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Power of Hyper-Local Online Marketing | Blue Glove Minute

by Danielle Quarles |

This week's episode: Danielle explains that today, your marketing can be hyper-local. How? Online marketing makes it easy to put great marketing messages in front of customers the SECOND they do research online. It saves you money, and you'll attract qualified customers who are right around the corner. When you hear the words local marketing, what do you think of? I'm Danielle from Netsertive. In the past, local marketing meant running ads in your local newspaper, radio station or TV channel. Your HOPE was that 1 or 2% of people who were ready to buy TODAY saw your ads - then bought…

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What I Wish I Knew a Year Ago About Marketing

by Tim McLain |
Brands to local online marketing makes it easy for businesses to leverage their brands in their local marketing outreach

I've been in professional marketing for many years. During that time, I've learned a lot from the sage advice of more seasoned marketers than myself. I've been educated by articles that I've read. I've been surprised at facts I've uncovered by doing some of my own number-crunching. And I've been surprised at how markets react to certain advertising and marketing approaches. Business, like life in general, is a journey. It gives us the opportunity to constantly learn, grow and adapt. A strong argument could be made that the most successful people are those who learn from their mistak…

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Search Habits of Holiday Shoppers

by Tim McLain |
You're invited to learn the 5 Internet secrets that will make your holiday sales from Google.

The leaves have barely begin to change color, but the buying season is changing. This year, 29% of your customers will start their holiday shopping before Halloween (Google Consumer Survey, July 2014). Before we know it, Black Friday will be here. According to Google, consumer searches on that day alone rose 27% in 2013 over 2012. But consumers are starting almost a week earlier to search for Black Friday deals. A New Term: "Gray Friday" That's why Black Friday took on a new term last year: Gray Friday. This happened because Black Friday sales were diluted as retailers started Bla…

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What You Need to Know About Showrooming & Webrooming

by Tim McLain |
You have the power to turn showrooming and webrooming into new sales opportunities in Q4 and all year round

Showrooming is the process of a customer or client visiting a store or showroom to check out a particular product, then conducting research online. In most cases, consumers do this to check pricing and features right in your brick and mortar locations. Webrooming is the opposite. This occurs when a consumer researches a product online, then drives to a local retailer to buy. This happens because the customer wants to avoid shipping costs, wants to see the product in person, or is seeking a trustworthy local business to service the item over the time term. In fact, 65% of consumers …

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Marketing Attribution: Look Under the Hood With Top Conversion Paths

by Phillip Scott |
We know that the buying cycle for a new automobile can last a few months. Learn how to use Top Conversion Paths in Google Analytics to more accurately measure your multi-touch marketing investment.

When a car is running smoothly, all of its parts are working together. You don’t think about the camshaft, the intake valve, the engine block, or the piston; you take the parts for granted while the whole is getting you from point A to point B. The same is true of a successful marketing campaign. Ideally, everything you’re doing online and off should be working together to (excuse the pun) drive potential customers to your website and ultimately into your showroom. More importantly, your customers should see a seamless marketing message and be able to easily find you onl…

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Get in the Ring with Brands to Win the Local Marketing Fight | Blue Glove Minute

by Loren Shumate |

This week's episode: Loren explains how national brands and local retailers can work together to knockout the competition online. How? With a Netsertive collaborative brand-compliant digital channel marketing program. Netsertive manages programs with cooperative marketing dollars that work to drive real, automated results. We handle brand compliance, trademark authorization, co-op reimbursement and take out the complexity for local businesses. Our platform harnesses the results of hundreds of retailer-brand campaigns, turning data-driven insights into more qualified buyers. If you'r…

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