The Leading Edge

Blue Glove Minute #5
Brands & Local Businesses: Get in the Ring Together to Win the Fight Online

by Loren Shumate |

This week's episode: Loren explains how national brands and local retailers can work together to knockout the competition online. How? With a Netsertive collaborative brand-compliant digital channel marketing program. Netsertive manages programs with cooperative marketing dollars that work to drive real, automated results. We handle brand compliance, trademark authorization, co-op reimbursement and take out the complexity for local businesses. Our platform harnesses the results of hundreds of retailer-brand campaigns, turning data-driven insights into more qualified buyers. If you'r…

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Round 4: Bring ALL FIGHTERS Into the Ring

by Loren Shumate |
How to make your retailers online marketing champions with digital channel marketing technology from Netsertive.

How to Make your Retailers Digital Marketing Champions What keeps a Channel Executive up all night? We find it is usually a similar answer. With aggressive revenue goals to achieve, which local retail partners should they give their attention, at what level of support, and how should they manage and fund? In other words, which fighters do they bring into the ring and how do they drive the behavior that they need? Like a boxing coach sizing up new recruits, the Channel Executive sees talent but has the challenge of figuring out how to nurture, mentor and motivate its subjects. He i…

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4 Tips to Revamp Your Business Phone Etiquette

Netsertive helps local businesses revamp their phone etiquette to turn calls into new customers everyday.

Do people who work for your company practice outstanding phone etiquette? People love the fact that they can learn more about your business without even visiting it. Thanks to the Information Age, they can learn a lot about what you're offering by searching on Google then browsing your website. Thanks to Alexander Graham Bell and cellular phone technology, they can also learn more about it with a phone call. Because potential customers may opt for the phone call alternative, your staff should be properly trained in professional phone etiquette. Otherwise, you risk alienating potent…

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Is Your Business Mobile-Ready?

by Tim McLain |
The mobile advertising opportunity has arrived for local businesses get ready with Netsertive

Which technology has had the quickest adoption curve in American history? Winning by a landslide: mobile devices. Tablets (#1) and smartphones (#2) now hold the joint title of being adopted by more than 50% of Americans faster than any other technology, including electricity, radio, television, personal computers, the Internet, and automobiles. A full 61 percent of Americans own one today according to the Pew Research Center’s Internet & American Life Project. It's not hyperbole to say that the all-conquering mobile device seems headed for ubiquity. Nearly 200 million ta…

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Round 3:
Empower Your Retailers with a Marketing Mix
Get in the Ring!

by Loren Shumate |
Empower Your Retailers with a Marketing Mix

As a Brand or Channel Executive, you may already know the significance of digital marketing, however, some of your retail partners might not have arrived at an understanding about the importance of online promotion. As their “trainer” it is your job to get them in the ring online. Why is this so difficult? Certainly, financial constraints might play a role. Some small businesses have limited means. The owners of those businesses may know that they need to “evolve” to meet the needs of today’s online consumer but they just haven't been sold on the value …

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What Should my Business Spend on Advertising?

What Should The Average Business Spending on Marketing and Advertising?

It's a question we hear often: "I know advertising is important. In the past, I relied on local media (newspapers, radio, TV) and word of mouth. Today, I'm reading studies that show 9 out of 10 local customers using the Internet to research new purchases before they swing my door. How much should I be investing in advertising every month given this shift?" The fact is that there's no set-in-stone formula when it comes to establishing your advertising budget. However, asking the right questions - and keeping your business goals at the forefront of the discussion - can help you realiz…

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Round 2:
Make Retailers Prizefighters….Don’t Throw in the Towel

by Loren Shumate |
Netsertive helps brands by assertive online with digital channel marketing technology

As a digital channel marketing company, we consult with brands and manufacturers everyday around strengthening their brand-retailer relationship. Our mission is simple. We empower them to help their retailers to be found online to drive street traffic to brick and mortar stores. Our conversations are often quite similar. Brands share many of the same struggles: Fighting for retailer mindshare Figuring out how and which retailers to support Managing marketing development funds Making their programs partner-friendly Controlling brand assets to be used properly and timely Bra…

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Blue Glove Minute #4: Are you Loud Enough to be Heard Online?

by Tim McLain |

This week's episode: With so many businesses throwing punches and SHOUTING to be heard online, it's not enough just to show up. You have to he heard above the noise! How? With a strong share of voice. Our Blue Glove Minute video series turns brands and small businesses into online marketing prizefighters. Because Rocky wasn't trained in a day. Let us show you how we can take your marketing to another level: 800.940.4351 //   It's a local fight online. The Netsertive team is here to help local businesses and national brands win every round to attract qualified custome…

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SEO or SEM: Which Online Marketing Strategy Attracts Customers Faster?

Online marketing alphabet soup sem and sem strategies for small business owners

If your primary marketing goal is to drive new customers, clients or patients in your doors, which attracts them to your business faster: SEO (search engine optimization) or SEM (search engine marketing)? This is an important question, given that local businesses with revenues under $5 million should spend about 5%-7% of their revenues on their marketing (Small Business Administration). When you're considering that kind of investment to grow your business, you need to know which strategy will impact your bottom line the quickest. What Is SEO? SEO is a tactic used to give your busi…

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Round 1:
Why Brands Should Give Retailers Tough-Love Online

by Loren Shumate |
It's your job to give your retailers tough-love. Push them into the digital age. If they are reluctant, uneducated or not ready to fight in the ring, you need to train them, supplement their efforts, support them. Make them the prizefighters you need them to be.

Marketing online today is not about pulling punches, it's about understanding the customer and how the customer buys. Consumers  have greatly evolved with the growing adoption of the Internet and mobile devices. Studies show that they research online but, ultimately, as much as 94% of retail sales still occur in brick and mortar stores (Forrester). Customers who are in the market for your brand are searching online for a local place to buy your products and services. Are you visible when they're ready to buy? Get in the Ring with Your Local Retailers Consumers have an expecta…

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