The Leading Edge

Video: Drive Service Business Back to Your Auto Dealership

by Tim McLain |

Netsertive's new Fixed Ops solution, explained in our animated video, harnesses the collective digital marketing insights of its national dealership network to help individual dealers maximize Service Department profits and reclaim local market share from independent service shops. Netsertive's Fixed Operations Solution helps you knock out your local competition - winning the battle for service customers every day. Watch our animated video to learn more. If you're like most dealers, you've captured less than five percent of the market opportunity. Why is this happening? This year, 7…

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Local In-Store Sales Continue to Trump eCommerce

by Tim McLain |

Another holiday season has come and gone. While headlines reported a strong showing for national ecommerce companies like Amazon, eBay, and Overstock, a new report from eMarketer proves that, despite a rise in ecommerce, $10 out of every $11 is actually spent in local brick-and-mortar stores.1 While a majority of your customers may do research online, buyers have a strong preference for experiencing products first-hand with a local vendor they can trust. In fact, a Google/Compete study shows that when buyers search online and come to a retail store to buy spend 10-50% more per offli…

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On Demand: Most Popular Digital Marketing Webinars of 2014

Thousands of local business owners like you took part in our interactive webinars this year. Our Netsertive experts were joined by thought leaders from Google and BIA/Kelsey, sharing hands-on tips and strategies for attracting new customers online. If you missed them, here's your chance to watch at your own pace from home or the office, using your computer or mobile device. Get notified by email about our upcoming webinars. While you're there, sign up for our monthly newsletter, free eBooks and more. In addition to the most popular webinars listed below, don’t miss our top r…

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There is No Magic Bullet in Automotive Online Marketing

by Dustin Harris |

As an automotive marketing expert, I work with dealers everyday. The fact is, there are no magic bullets. Digital marketing results are based on fact and experience. This is the time of year to review and optimize your campaign for a FAST start in 2015. You know the way the world works: Auto buyers use search engines like Google, bing and Yahoo! to research their vehicle purchases. They study websites. They ask their online friends. They use their phones to read reviews. One thing they’re not doing? Spending much time in dealerships – visiting, on average, less than 2. Which me…

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Your Visitors Want a Mobile Experience: Blue Glove Minute

by Caleb Clark |

Did you know? People want to browse your website on a mobile device, but they can't. Now is the time to invest in a responsive website. That's the kind of site that looks great on televisions, desktops, laptops, tablets, and smartphones. Learn why in my Blue Glove Minute video. 9 out of 10 website visitors want to browse your site on a mobile device. But they can't. Now is the time to invest in a responsive website. That's the kind of site that look great on televisions, desktops, laptops, tablets, and smartphones. The Netsertive team is here to help local businesses and national br…

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What Your Business Can Learn From My 90-Year-Old Grandmother

by Tim McLain |

The weekend before Thanksgiving, my grandmother celebrated her 90th birthday. Love you, Neeny! Dozens of grandkids and great-grandkids gathered at her home in rural Pennsylvania to mark the occasion. When my family arrived, we found her sitting in her living room, surrounded by family, relaxing in her brand new La-Z-Boy. One grandmother's path to purchase As a professional marketer, seeing Neeny’s recliner made me curious. How did she shop for La-Z-Boy, and where did she decide to buy? "I looked in the newspaper last week," she said. (The pile of daily papers on her kitchen…

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The Mobile Consumer: Blame Smartphones for Longer Wait Times

by Tim McLain |

Put the phone down and order, please! It's all around us: smartphones are changing nearly every aspect of our lives. Call it the "smartphonification" of society. More than one of my colleagues refers to their iPhone or Android phone as their "pocket brain," something they can't live or work without. They're in good company: 6 in 10 Americans own a smart phone, and 80% never leave home without it.1 In our work lives, smartphones keep us connected to the office. The Center for Creative Leadership2 found that 60 percent of surveyed smartphone users checked their email 13.5 times per …

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Dan Paulson of Paulson's Audio Video Explains His Shift to the Right Traditional-Digital Marketing Mix

by Tim McLain |
Paulson's Audio Video in Farmington Hills, Michigan

"My father, Ken, started the business 21 years ago," said Dan Paulson, VP of Technical Sales at Paulson's Audio Video outside Detroit. "He did what most retailers did at the time to bring in customers: blast out newspaper ads and circulars and hope for the best." In its first decade, Paulson's focused on stocking a broad array of high-end audio and video products in its showroom. "Our mantra was: Take care of customers, take care of yourself," Dan said. "We’d ask customers how they heard about us. Word of mouth and referrals were what we heard most. When we put circulars and n…

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Is Your Business Leaving Money on the Table? Blue Glove Minute

by Jason Scott |

Is your business leaving money on the table? As a marketing professional who works with local businesses everyday, I see it time and again: prospective customers who buy from the competition or online retailers. Learn why in my Blue Glove Minute from Netsertive. As a marketing professional who works with local businesses everyday, Jason Scott sees it time and again: prospective customers who buy from the competition or online retailers. Why? People see print, radio, and TV ads featuring well-known brands and a local retailer, then they go to the Internet to learn more. Only to have …

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Why Dealers Need to Stop Being Irrational

by Alex Bryant |

I’ve been part of the automotive community for the better part of my professional career since college, going on 12 years now. I have worked with every type of dealership in the automotive community: Wards Top 20 and 100 dealer groups, large regional dealer groups, single-point family run dealers, high-volume single rooftops, independent stores–and if I am leaving out a category, I am sorry. I’ve worked tirelessly and consultatively to provide value to each of them. I take pride that I can still be able to walk into any of these stores and be greeted with truly open…

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