The Leading Edge

Every Google search is an auction for customers. Win it!

by Tim McLain |

  Dare to Digital University  Episode #8: Every Google search is an auction for customers. Win it!  This week the Netsertive team hosted 70 of our brand and local business partners at the Googleplex in Mountain View, CA. We were on site to learn new best practices in digital advertising. In this episode we look behind he curtain to learn how the Google ad auction works and how we help you win it. Our special guest is Hal Varian, Google's Chief Economist and the wizard behind the auction. WATCH PAST EPISODES Friday: Go beyond Google to reach more buyers Maximiz…

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Measuring marketing on Friday the 13th

  Dare to Digital University  Episode #7: Friday the 13th episode  Don't be afraid to measure your marketing – especially during a Friday the 13th sale! Gary and Tim show you how to link marketing to sales impact. WATCH PAST EPISODES Friday: Search is an auction. Win it! Friday: Did you know? Every search online is an auction for customers. Learn how the ad auction works and how to win it this Friday. Have a question for Tim and the other experts at Netsertive? Reply to this email or follow and tweet your question to @Netsertive with the #daretodigital h…

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Put up digital billboards to attract local shoppers

by Tim McLain |

  Dare to Digital University  Episode #6: Put up digital billboards to attract local shoppers  For decades local businesses have relied on outdoor advertising – billboards – to build brand awareness with local customers. Now billboards have gone digital with display banner ads on the information superhighway. Today Evan and Tim explain why it's critical to add banners to your digital marketing campaign. WATCH PAST EPISODES Friday: Is your marketing working? Trust but verify: This adage holds true across every aspect of your business. Learn how to me…

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Stop the circular addiction with digital promotions

by Tim McLain |

  Dare to Digital University  Episode #5: Stop your circular addiction with digital promos  For decades we've trained customers to be on the lookout for a deal during Memorial Day, President's Day, Black Friday and more. If you're like most retailers, that meant saturating your market with print circulars in the newspaper. Today Meaghann and Tim explain that there's a better way: digital promotions. Spoiler: The world has gone digital. Can local customers learn about special offers online, or are you addicted to print? WATCH PAST EPISODES Friday: Put up digital…

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See the path to purchase in your store with analytics

  Dare to Digital University  Episode #4: Follow the digital path to purchase  If you've ever seen a Family Circus comic strip, you know little Billy takes dotted-line paths everywhere. Turns out your customers do the same online before they buy locally. Phillip and Tim explain how one free and useful tool – Google Analytics – will help you track customers from their round-about Internet research through your front door. Spoiler: Top Conversion Paths will be your new favorite analytics dashboard. Watch Now Friday: How to dominate your market duri…

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Calculate a winning marketing budget for your business

by Tim McLain |

  Dare to Digital University  Episode #3: How much is enough?  If you put $1 of gas in your car you wouldn't expect to go very far. Many businesses are doing the same with their marketing – and missing sales goals. This week Gary and Tim tackle the big questions: How much should your business spend on advertising, and which local strategies are worth your investment? Hint: New Yellow Pages smell great. But do they work anymore? Watch Now Friday: See your customer's path to store If you've ever seen a Family Circus comic strip, you know it looks like this…

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Put brand co-op to work online to attract new customers

by Tim McLain |

  Dare to Digital University  Episode #2: Put your brands to work online  Brands set aside $36B in co-op funds each year to power local marketing – but $14B goes unredeemed. Why? Steve and Tim are here to help you get your billion back. Watch Now Friday: How much should you spend? It's the $64,000 question: How much is enough when it comes to investing in local advertising? Tune in to D2DU live Friday at 1PM ET. Have a question for Tim and the other experts at Netsertive? Reply to this email or follow and tweet your question to @Netsertive with the #daret…

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It's 1 o'clock. Where are your customers?

by Tim McLain |

  Dare to Digital University  Episode #1: It's one o'clock. Where are your customers?  Think you know your customers? You might be surprised. If you're not advertising your brand or local business online, you're missing out. Get a reality check on where high-intent local customers are spending most of their time today so you can pivot your advertising mix to attract them to your store. Dare to Digital University is Netsertive's new educational video series hosted by Tim McLain, Enterprise Marketing Manager. Watch Now Friday: Put your brands to work online Brand…

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Videos: Google Removes Ads from Right Side of Search Results

by Tim McLain |

Google’s making a big change. If you're a brand or local business and you're advertising on Google, watch this short video to learn what you need to know. Find out why it's more important than ever to work with a digital marketing partner who can help you optimize your ad position because Google's change requires more expertise and strategy.   If you're already working with Netsertive, see why we've got you covered. Today, when your customers are trying to find you on Google, here’s what they have a chance to see. 3 ads at the top, 3 at the bottom, and 5 do…

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Build a Mobile-Friendly Marketing Strategy

by Tia Newman |

Why is mobile so important? How many times a day do you go online to research or find information? Is it a mobile device, a laptop, or desktop that you use most often?  In this day and age consumers are always on the go. They are doing their research at home, sitting in their vehicles, waiting at the doctor’s office, or right in the store they’re shopping in.  The reality of researching online has certainly changed rapidly and is no longer a matter of “getting to a computer”. Look! I’m a Millennial and when I do product research I’d pre…

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