The Leading Edge

Referrals: Just the Tip of the Lead Iceberg

You may be surprised to know that while referrals are important, there's a new lead source that offers twice the opportunity.

As a business owner, you know that one of your top sources of new business comes from referrals. Often times, you may not know exactly where the "word of mouth" originated. You just know that somewhere along the line a happy customer passed your information along to a friend, colleague or family member. You may be surprised to know that while referrals are important, there's a new lead source that offers twice the opportunity. Assertive online visibility can yield a bountiful harvest in new business when done effectively. A Bit About Referrals There's no disputing the fact that re…

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5 Ways Online Marketing Makes Orthodontists Smile

Online marketing makes orthodontist practices smile.

Getting your teeth to look their best is just the start of an orthodontist's job. Orthodontists also have to stay on the cutting edge of marketing to maintain the health of their practice. Whether you’re starting a new practice or trying to expand monthly production, patient word-of-mouth only goes so far. According to a Compete study, 34% of patients utilize friends and family to research treatments and practices. On the other hand, 88% say search engines and related websites are their primary sources of treatment information. Local Internet marketing gives savvy orthodontis…

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Digital vs. Traditional Marketing:
5 Minute Guide

Traditional and online marketing work together to help you be found and sell more.

The differences between digital marketing and traditional marketing are obvious: one focuses on the web and the other focuses on media like print, television, radio, and direct mail. Both share similar goals. Digital marketing and traditional marketing are used to attract qualified customers and build brand awareness in your market, and they work together to power successful marketing results. The right mix of digital and traditional marketing is better than the sum of its parts. Suppose your goal is to sell a certain number of products this month. You could start with a strategica…

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Share of Voice: Is Your Dealership Loud Enough to be Heard Online?

by Tim McLain |
Share of Voice Netsertive Auto Dealer Online Marketing KPI Success

Did you meet your sales goals for 2013? In-market demand was strong last year, with 2014 off to a rocket start. New research by Lincoln Merrihew at Complete.com — Automotive 2013: Mixed Market Messages — was blunt: "Not all brands enjoyed success, and some enjoyed success on only one of the two primary levers needed to drive sales: demand and conversion." Watch video: With record in-market demand forecasted for 2014, don't miss the latest Google Auto marketing trends.   Demand Winners & Losers Shopper demand is measured by the number of in-market buyers …

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Product Release: Search Retargeting Brings High-Value Shoppers Back

by Max Leisten |
Flyer Netsertive Search Retargeting

The goal of your online marketing campaign is to drive qualified shoppers to your website. What happens if they don’t take action today? Our Netsertive Digital Extend™ subscribers now have a new cost-effective strategy – Search Retargeting – to reach past website visitors with custom ads that may deliver more conversions at a lower cost per lead. Search Retargeting Flyer (PDF) Search Retargeting allows you to uniquely target shoppers who have visited your website, delivering custom ads across a broader target geography than you’d normally target with yo…

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SEO vs SEM: What Every Business Owner Must Know

by Tim McLain |
Google SEO SEM Rankings Business Search

They're questions we hear often from business owners: "What's the difference between search engine optimization (SEO) and search engine marketing (SEM)? Which should I be investing in, and how much?" Before we dive into the specifics of each, it's important to understand that search engine optimization is part of search engine marketing. Both are important and deserve your attention. They work together to solve an essential business challenge: ensure that your business, products and services can be found on the Internet. SEO and SEM are your tools to be assertive local online. Sea…

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Pros and Cons of Inventory-Based Search Marketing

by Tim McLain |
Google Dynamic Search Advertising Example

It’s a question I’m hearing from digital automotive dealers on a regular basis: "What are the pros and cons of inventory-based search marketing campaigns?" After all, when you look out your windows at a sea of new and used vehicles in need of buyers, it’s natural to look for ways to attract buyers to specific makes and models to turn online awareness into offline sales. Adding an inventory-based search campaign to your existing digital marketing mix can, if done improperly, add too much complexity, squander your limited budget - or worse - compromise your Quality Sc…

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Google, Microsoft Make Home Automation Push

by Brendan Morrissey |
Microsoft Platinum Sponsor at Infocomm 2014

What does the Google Nest acquisition and Microsoft InfoComm appearance mean for CE pros? Opportunity. 2014 will be remembered as the year that AV and IT accelerated its convergence and home automation became a household term. It may seem a touch early to make such bold predictions, but as I saw the custom AV industry roaring back to life last year, it was no surprise this week to see Google and Microsoft (two of the world's biggest IT brands) making waves in our industry. Today I'm making a case for why recent headlines mean big opportunity today for CE pros to be assertive in thei…

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CrossFit for Lead Generation: Strengthen Your Local Outreach Online

by Buzz Truitt |

The hottest exercise program heading into 2014 is CrossFit, an eclectic workout that includes aerobics, stretching, and Olympic-style lifting. CrossFit thrives on a perpetually changing model. Its core principles are constant, but new exercises and fresh classes deliver consistent results. The CrossFit program is a perfect match with how we run online marketing campaigns for local clubs and gyms, helping them be assertive in their local market to be found and sign more new members every month. If lead generation is a workout, many fitness owners have been stuck on the Stairmaster…

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Google’s New Search Mousetrap Changes the Game

by Tim McLain |
Netsertive RLSAs make search ads more effective with a remarketing list of website visitors

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine marketing (SEM PPC) that’s poised to change the game. As a Google Premier Partner, the Netsertive team got early access to this technology this Fall. Our initial tests with a handful of clients netted a 71% boost in CTR (click through rates) over standard campaigns. More importantly, we were able to lower the average cost of c…

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