Digital Marketing Campaigns
90% of local purchase decisions
are influenced by online experiences.
– BIA/Kelsey
U.S. online advertising spending
will grow to $48 billion by 2014,
well ahead of spending on newspapers and magazines.
– eMarketer
Netsertive’s patent-pending technology enables local businesses to turn online activity into sales opportunities. Our technology targets local, qualified customers with relevant marketing messaging through online search, display, mobile and social media platforms.
Our unique approach of analyzing and using your specific industry data helps drive highly relevant website visitors to your business with minimal effort from you. We connect customers directly to your business at a lower cost when compared with traditional advertising solutions.
through the power of online discovery.
Search Advertising
Online Search Advertising (also called Pay-Per-Click or PPC) is the fastest opportunity to drive results with online marketing. Our custom, targeted search ad campaigns go far beyond “spray and pray” traditional advertising methods, deliver more results than the generalist online marketing services out there and are backed with expert account managers certified in online marketing.
If you’ve tried running your own online search campaign – or worked with one of our competitors – you know that search engines can make it very easy to spend money and “get clicks” to your website. At Netsertive, our technology-powered search campaigns drive the most qualified clicks, reach qualified local prospects and achieve a higher return on your marketing investment.
Successful search advertising campaigns are not “set-it-and-forget-it” programs. Our approach enforces the critical elements of successful online discovery, including continuous monitoring, testing, analysis and deployment of all key elements of a campaign, including keywords, custom ads, and bid strategies based on your budget.
Our search marketing experts will review your business goals and estimate what you can achieve for your budget using our revolutionary technology. And your account team will personally support you ongoing.
Actual Netsertive Client Results
Dramatic increase in Ad Positioning while cutting cost-per-click in half!
Online Display (“Banner”) Advertising
Are you driving enough interest with prospects who are earlier in the buying cycle? Targeted, online display (banner) advertising specifically influences consumers who may not yet be making buying decisions, but are interested in your products and services.
This type of advertising is also proven to improve performance in online search advertising campaigns running in the same target geography.
At Netsertive, our efficiently targeted display ads strategically combine national brands and manufacturers with local dealers and retailers. (Learn more.)
Mobile Ads
Internet browsing and consumption of digital media has shifted rapidly in the past three years. While most of those activities used to be done via a desktop computer, there has been a rapid shift by consumers to mobile devices. In fact, by 2015 there will be more mobile Internet usage than desktop usage.
That’s why it’s critical that your digital campaigns include mobile targeted ads. Our mobile ads will effectively target smartphone and tablet users who now represent over 50% of Americans.
These consumers increasingly use their mobile devices to seek directions, phone contacts and other information about local businesses. They will also do comparison shopping, research products and consume social media as they consider different types of purchases.
Social Media Marketing
Business owners understand the power of “word of mouth.” Referrals are often cited as a top source of new sales. People trust each other’s opinions, and traditionally one friend telling another about a positive experience or new product experience, face-to-face, was the way many local businesses grew.
Today, word of mouth, just like advertising overall, has gone “digital.” Your customers spend more time using Facebook, Twitter and LinkedIn than they do watching television. Your business needs to have a presence in social media to nurture and inform your customers by delivering a steady stream of relevant and professional content. This helps your business to demonstrate expertise on the products and services you provide.
Netsertive’s Social Extend™ social media campaigns give local businesses a social media strategy. At its core is a dynamic library of professionally curated, relevant content posts, auto-published to your Facebook, Twitter, and LinkedIn channels. We also synchronize your social marketing with your overall campaigns to ensure consistency of targeting, branding and overall messaging.
Additionally our Social Extend™ dashboard enables clients to see upcoming content posts, make edits, stage content in advance and engage with their customers across their social channels. Detailed reporting of social media results and interactions is also included.
