MEGA Group USA Launches Exclusive Social Extend™ Facebook and Twitter Program for Members
MEGA Group USA, a leading national buying group for furniture, mattress, appliance and electronics retailers and the leader in web marketing, recently launched Social Extend at their 2012 Spring Convention in Orlando, Florida at the Marriott World Center.
Social Extend, exclusive for MEGA Group USA members, is a turnkey social media program (details and signup form) that allows members to have automatic content feeds from more than 10 manufacturer’s Facebook and Twitter accounts posted directly to the social media presence for their store. Members who sign up for the program simply choose which vendors they would like to receive content and how often.
Feeds from these sites are then automatically sent to the dealers’ Facebook and Twitter pages providing ongoing informational and relative content to their customers.
Social media continues to grow and become a vital component in the way businesses connect with customers. A recent study conducted by the Consumer Electronics Association sites 25% of consumers look to social media to learn about promotions and deals. Social Media Examiner (www.socialmediaexaminer.com) stated in third quarter 2011 that there are now more than 800 million active Facebook users, with over 200 million added in 2011. The report also showed that over 80% of all Americans use a social network, spend more time on Facebook than any other U.S.website and nearly 23% of online time is spent on social networks.
In today’s market, retailers are busier than ever and many times struggle to consistently be active on their social media sites. Social Extend now provides MEGA Group USA members a turnkey social media strategy.
For a monthly cost of $99, Netsertive will deliver selected content to their Facebook and Twitter accounts. Netsertive will work directly with dealers to help them build their social media following, determine how much or how little to post, how to highlight holiday promotions and key selling periods and provide guidance on periodic personal posts as needed. Acceptance of the program by members was extremely high with many members signing up for the service at the Convention.
(Skip ahead to 23:00 to see real Facebook business pages, examples of Social Extend content, and hard data showing how the program has moved the needle for participating local business owners.)
“We are excited to bring our members Social Extend,” stated Scott McFarland, Vice President of IT for MEGA Group USA. “While social media is extremely important to a retailer’s business, we realize that they may not have the time to implement. That’s why we launched this exclusive program that will help turn our dealers’ followers into loyal and repeat customers.” Social Extend is just one more more example of MEGA Group USA continuing to be the leader in Web Marketing.
Netsertive (www.netsertive.com) has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in Research Triangle Park, N.C., the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique platform drive results for clients across North America. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners.