New Digital Advertising Platform Enables Security Manufacturers Take Control of Their Brand Online
Netsertive, a fast-growing online ad technology company, is a finalist for an ESX Maximum Impact Award for its new Brand Extend™ (details) online advertising program. The award will be presented at the Electronic Security Expo (ESX) in the Nashville Convention Center, where Netsertive will be exhibiting in Booth 402 from June 26 through June 28. ESX is the only major national trade event focused purely on the needs of security installation, integration and monitoring companies.
Brand Extend™ is a natural evolution of Netsertive’s groundbreaking Local Extend™ program, which won a 2011 Maximum Impact Award.
Brand Extend™ enables national manufacturers to better brand their products and services online and direct qualified web traffic to their brand website. At the same time, the program delivers a full co-branded advertising program (“Digital Co-Op”) to local authorized dealers, complete with ready-to-run, localized display (banner) ads.
ESX Maximum Impact Awards winners were selected by a distinguished panel of judges drawn from the leadership and ranks of ESX’s owner/sponsor associations, Central Station Alarm Association (CSAA) and Electronic Security Association (ESA).
“Netsertive boosted our unique website visitors by 64 percent in 2011 compared to 2010, and our ads consistently display in the top two positions when clients conduct searches in our target, local market,” said Lisa Matthews of Safety Technologies Inc. (STI) in Ohio. “Netsertive is an extremely professional organization, with cutting-edge technology and talented, focused individuals, driven to help companies in the security and AV industries succeed.”
“The security industry’s response to our online marketing solutions has been tremendous,” said Jamie Sasser, Netsertive’s AV and security business development director. “From local integrators to big names like ADT, we’re facilitating online discovery that leads to new RMR opportunities.”
Netsertive CEO Brendan Morrissey added, “Netsertive has more capabilities than any other company to deliver search, display, and mobile digital marketing solutions to security and AV installers and integrators. Our commitment and focus on this market has never been stronger.”
For more information about Netsertive and its security integrator and manufacturer (brand) online marketing programs, visit www.netsertive.com or call 800-940-4351.
Netsertive (www.netsertive.com) has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in Research Triangle Park, NC, the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps SMBs, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique Digital Co-Op platform drive results for brands and local business locations across North America. Founded in 2009, the company has a history of rapid-growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures and Greycroft Partners.