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About Us

Helping brands and their locations improve business performance for over ten years.

Who We Are

Netsertive was founded in 2009 with an entrepreneurial spirit and lofty mission - to help companies drive more business with an assertive local online presence. Since then a lot has changed, yet we still have the same drive to improve the way businesses market at the local level.

Today, our AI-enabled Distributed Marketing Platform simplifies how brands execute locally relevant marketing campaigns, while delivering centralized control and local business intelligence to better manage multi-location digital campaigns. Our team of digital advisors offload the burden of day to day campaign management, while our AI-enabled platform executes and optimizes custom, location specific marketing campaigns across search, social, video and display advertising.

Over 1,500 Brands, Agencies and Media Companies use Netsertive's award-winning technology, services, and support to help measure and improve the performance of their business.

about us

Industry Partners

Explore the dozens of partners Netsertive connects with to drive business performance.

meet the team

Netsertive Leadership

Over 200 years of combined industry experience

Brendan Morrissey

CEO & Co-Founder

Brendan Morrissey is the CEO and Co-founder of Netsertive. Brendan has 20 years of experience in mobile/wireless, online, telecom and marketing technology environments. Prior to starting Netsertive in 2009, Brendan was VP of Business Development for Motricity, a mobile marketing tech company serving content companies and mobile carriers. Prior to that, he was VP at venture-backed GoldPocket Wireless, where he played a major role in the growth, subsequent sale and integration of the company into Motricity.

Brendan previously held leadership positions at tech startups Nextel Communications & InternetConnect, as well as global consultancies KPMG (BearingPoint) and CSC Consulting. Brendan also serves on the board of Band Together NC, which is a volunteer-driven non-profit with a mission to use live music as a platform for social change.

Brendan received his Bachelor’s Degree from the University of Massachusetts, Amherst in Economics. A varsity rower in college, he’s currently obsessed with his family and single-track mountain biking.

Brendan Morrissey

CEO & Co-Founder

Steve Leonard

President

Steve’s mission is to drive continuous innovation around Netsertive’s Distributed Marketing Platform. For the past 20 years, he’s played a key role in the development of software platforms designed to support the growth and demand of global enterprise brands. In 2004, he founded GoldPocket Wireless, one of the first companies to launch shortcodes. GoldPocket was later acquired by mobile software platform provider, Motricity (now Voltari). Steve served as General Manager for Motricity, leading the development of a content management platform used by many of the top media and entertainment brands in the world. Most recently he was the Chief Operating Officer at Bandwidth (NASD: BAND) leading the company’s strategy and growth from a startup to a recognized leader of the CPASS industry and eventual IPO in November of 2017.

Steve’s prior experience developing software platforms for handling large-scale network and data system management is a key factor in his ability to help shape the future of Netsertive’s product vision. He spent much of his early career as a software developer writing code for platforms ranging from financial reporting to interactive television.

He holds a Bachelor of Science degree in Computer Science, cum laude, from Stonehill College in Massachusetts. He spends his free time with his wife and three children, cheering for various Boston sports teams.

Steve Leonard

President

Bill Nagel

Co-founder & Chief Marketing Strategist

A successful entrepreneur, Bill has amassed over a decade’s worth of e-commerce and online marketing knowledge. He steers client campaign performance processes, working closely with the client services & product teams.

In the past, Bill was the President of Cordless Workz, an online e-commerce business that provides consumer electronics to consumers, he was a Co-Founder of multiple specialty e-commerce websites – built & implemented the online marketing growth strategies and he developed early Internet expertise by establishing Siemens Mobile’s US online presence in e-commerce & online marketing.

Bill holds a BS in Engineering and Management from Clarkson University. In high school, Bill was an alpine ski racer; afterwards, he worked for a ski boot company. Today he settles for hiking and biking with his family in the mountains of North Carolina.

Bill Nagel

Co-founder & Chief Marketing Strategist

Pete Durand

VP of Business Development

Pete leads Netsertive's Healthcare business, providing clients with a clear return on invested digital media through patient acquisition and spend efficiency. Pete is a successful entrepreneur, having built several companies leveraging his early executive experience at major corporations like GE, Eaton and Kimberly-Clark.  

His background in healthcare provides insight from a provider, payer and consumer perspective, allowing his team to connect people on the patient journey. A triathlete, patent-holder and father of three, he holds a B.S. in Industrial Engineering and a Masters in Business Administration.

Pete Durand

VP of Business Development

Debbie Edmondson

VP of Team Development

Debbie leverages 25 years of human resource and business experience to lead development and execution of the people & talent strategy, including hiring, training & development and organizational planning. Debbie believes strongly that the team members are her customers and her job is to make Netsertive stronger every day. Before joining Netsertive, Debbie was the VP of Human Resources at Health Decisions, a specialty CRO providing clinical development services for bio-pharma companies worldwide. In addition, she was the VP of Human Resources at Digital Safety Technologies, a leading provider of mobile video surveillance technology. Previously, she held several other senior human resources roles in high growth tech companies such as ChannelAdvisor and Tangram Enterprise Solutions.

Debbie has a B.A. degree in Psychology from Carson-Newman College as well as her Senior Professional in Human Resources (SPHR) certification. Debbie and her family enjoy traveling. Just ask her how many times she has been across the U.S., hiking and camping the many national parks along the way.

Debbie Edmondson

VP of Team Development

Adam King

VP of Finance

Adam King joined Netsertive as Vice President of Finance in September 2018.  In this position, Adam is responsible for all financial operations for the Company, including accounting, treasury, tax, financial analysis and reporting and is responsible for developing and implementing financial systems and reporting structures.

Prior to joining Netsertive, Adam was the audit and assurance office managing director for BDO’s South Carolina office. Through his nearly 13-year career in accounting, auditing and internal controls, Adam has established a reputation for building exceptional teams and aligning business strategy with financial metrics during his time at EY and Bandwidth.com. Adam holds a B.S. in Accounting from Elon University and is a CPA in NC.

Adam King

VP of Finance

Erin Martin

VP of Marketing

Erin leads the marketing organization that includes revenue marketing, product marketing, and the design teams at Netsertive. Erin has over fifteen years of experience in the marketing technology space, most recently at Mixpo, an ad tech company acquired by Netsertive in 2017, where she had leadership roles in marketing, client services, and operations. Her happy place is where marketing and operations collide, and is passionate about creating systems that put the right people, process, and technology together to do extraordinary things. 

She applies the same type of analytical thinking to her personal life and enjoys finding areas where work and life principles coincide. Erin has a BS in Marketing from Colorado State University where she graduated with honors. She lives in Seattle with her husband and daughter, where she enjoys anything that involves the outdoors.

Erin Martin

VP of Marketing

Andrew Penchuk

VP of Client Success

As VP of Client Sucess, Andrew is responsible for ensuring positive client outcomes and client success at Netsertive. With 21 years of experience, Andrew has run the gamut; from working on an Alaskan cruise ship to email marketing and financial services, he is diverse and talented. Andrew has been involved in three start-up companies and has gained 13 years of management experience.

Andrew holds a BA in Political Economy from Skidmore University and an MBA from Wake Forest University. As a youth, he witnessed the biggest debacle in sporting history. During Game 6 of the 1986 World Series, Bill Buckner of the Boston Red Sox missed a ground ball. This experience inspired Andrew to always keep his glove to the ground and to not let anything roll between his legs.

Andrew Penchuk

VP of Client Success

Balaji Ravindran

VP / Head of Product

Balaji is an innovator and executive with experience building new companies as well as growing products of over $100MM P&Ls in large companies. At Netsertive, Balaji leads the product organization, which includes product management, user experience and design and strategic partnerships. Balaji has nearly two decades of digital industry experience mostly in executive roles and in product leadership. He launched several industry-leading products in Online Advertising, Commerce, Consumer Search, Media and Monetization. Prior to Netsertive, he was the COO of Markable.ai, Deep learning based AI company for Fashion e-Commerce. Balaji ran product management and strategic partnerships for Crisp Mobile, a mobile shopper-marketing platform for CPG and Retailers. The company was successfully acquired by Quotient Technology.

From 2005 to 2009, he led product management for online advertising of over $100MM P&L at Yahoo! (#1 consumer portal then). At Nielsen, as a Vice President of Product Leadership, he rapidly expanded online platform and products to international markets and scaled Global eCommerce and Search products. He has the accomplishment of winning several awards for innovation and has seven granted US patents.

He had his Executive Education from Kellogg School of Management, an MS in Management from University of New Orleans and an undergraduate degree in Engineering from India.

Balaji Ravindran

VP / Head of Product

Bob Seaton

VP of Engineering

Bob Seaton leads our worldwide team of engineers, architects and data scientists building the next generation of marketing technology solutions in the brand to local space. With more than 20 years of experience delivering business-focused technology solutions and over 15 years experience leading software architecture and development teams, Bob is a seasoned leader in the technology space. Before joining the Netsertive team, Bob served as the CTO for Etix, responsible for the technology strategy and execution to support international ticket sales. Bob has also built and led product and technology teams at PayPal, Visa, Globeset, and Motorola.

Bob received a BS in Electrical Engineering from Mississippi State University and named inventor on 15 patents. One of Bob’s many non-technical passions is for homeless issues, serving Family Promise in Raleigh, Habitat for Humanity, and serving on the board of Austin’s Foundation for the Homeless.

Bob Seaton

VP of Engineering

Steve Wall

VP of Sales

Steve leads the sales efforts at Netsertive and believes in providing both customers and prospects the very best solutions designed to either save them money, increase performance or solve their toughest issues.  Steve started his career in sales then rose to lead the  sales and marketing organizations at Fortune 1000 companies Lanier Worldwide and Boston Scientific and then started a text message marketing company that was successfully sold to The Decisions Group six years later.

An avid outdoorsman, husband and father of two, Steve holds a B.A. in Commercial Management from East Carolina University.

Steve Wall

VP of Sales
Latest

Company News

News

Netsertive Named an Inc. 5000 Fastest-Growing Company for the Seventh Year in a Row

We're thrilled to announce that Netsertive was recognized as one of Inc.'s 5000 Fastest-Growing Private Companies in the country! Read all about it here.

Posted on 
August 30, 2019
  by
News

Improve Your Online Presence and Measure Marketing Impact with Google My Business and Store Visits

With endless information available at our fingertips, we use multiple devices throughout the day to search for things to do, places to go, or things to buy. According to Google, there has been a 900%+ increase in “near me tonight/today” searches in the past two years, with 76% of local mobile searches for something nearby resulting in a same-day in-store visit...

Posted on 
July 23, 2019
  by
News

Achieve Better Marketing Results with Advanced Data Matching

Reaching the right person, whether offline or online, at the right time is critical in any campaign. Netsertive’s new Advanced Data Matching feature allows you to deliver highly relevant messages to...

Posted on 
July 11, 2019
  by
about us

Our Investors

Our investors have helped fund our impressive growth since leading our first round in 2010. These top-tier venture capital firms are leaders in the software, marketing technology, and digital media arenas, and are a critical part of our success.

RRE Ventures

RRE Ventures is an early-stage, NYC-based venture capital firm founded in 1994 that currently manages over a billion dollars of capital across five funds. RRE invests in strong entrepreneurial teams working to transform industries with products or services enabled by information technology.

Greycroft Partners

Greycroft Partners is a NYC-based venture capital partnership, formed to invest in the world’s most promising digital media companies. Greycroft manages a wide portfolio of digital media and ad tech company investments, developed since 2006 over three funds.

River Cities Capital Funds

River Cities Capital Funds is one of the most active and experienced growth equity funds in healthcare and information technology (IT). With nearly $500 million under management and more than 100 investments made, River Cities has established itself as a preferred partner among the entrepreneurial and private equity communities.

Harbert Venture Partners

Harbert Venture Partners is a venture capital firm that seeks the most promising early growth stage technology and healthcare companies in the Southeastern US. Since 2004, Harbert has built a successful portfolio across four funds by investing in high-growth companies and seasoned entrepreneurs.