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About Us

Helping brands and their locations improve business performance for over 11 years.

Who We Are

Netsertive was founded in 2009 with an entrepreneurial spirit and lofty mission - to help companies drive more business locally with an assertive online presence. Since then a lot has changed, yet we still have the same drive to improve the way multi-location businesses market at the local level and make a positive impact on their communities.

Today, Netsertive is the leading digital advertising solution for multi-location marketers who are responsible for driving local profit. Our digital advertising solution provides the most comprehensive suite of digital advertising execution capabilities and ROI analytics tools on the market, to make it possible for multi-location marketers to more efficiently and effectively grow their business through digital marketing.

Over 1,500 Brands, Agencies and Media Companies use Netsertive's award-winning technology, services, and support to help measure and improve the performance of their business.

Netsertive's Vision and Mission

Local businesses are the heart of our communities—they drive the local economy, create jobs, support infrastructure, and provide valuable products and services. Netsertive is focused on supporting these local businesses thrive through digital marketing.

Our Vision
Helping local businesses prosper so that local communities and the members of those communities will thrive.
Our Mission
To simplify & integrate digital marketing solutions into our customers’ everyday business operations.

Our Core Values and Impact

Netsertive’s Core Values define how we get things done. We pride ourselves in operating by these values in order to offer our best to our teammates, our customers, and their customers. Learn More >>

Industry Partners

Explore the partners Netsertive connects with to drive business performance.

meet the team

Netsertive Leadership

Steve Leonard

President & CEO

Steve’s mission is to drive continuous innovation around Netsertive’s Distributed Marketing Platform. For the past 20 years, he’s played a key role in the development of software platforms designed to support the growth and demand of global enterprise brands. In 2004, he founded GoldPocket Wireless, one of the first companies to launch shortcodes. GoldPocket was later acquired by mobile software platform provider, Motricity (now Voltari). Steve served as General Manager for Motricity, leading the development of a content management platform used by many of the top media and entertainment brands in the world. Most recently he was the Chief Operating Officer at Bandwidth (NASD: BAND) leading the company’s strategy and growth from a startup to a recognized leader of the CPASS industry and eventual IPO in November of 2017.

Steve’s prior experience developing software platforms for handling large-scale network and data system management is a key factor in his ability to help shape the future of Netsertive’s product vision. He spent much of his early career as a software developer writing code for platforms ranging from financial reporting to interactive television.

He holds a Bachelor of Science degree in Computer Science, cum laude, from Stonehill College in Massachusetts. He spends his free time with his wife and three children, cheering for various Boston sports teams.

Steve Leonard

President & CEO

Sean Witty

Chief Financial Officer

Sean enjoys building companies and helping teams bridge the gap between nebulous strategic objectives and specific tasks for all parts of the organization. With over 20 years of experience, Sean has worked in companies ranging from a handful of employees to Fortune 500 enterprises, bought, run, and sold his own company, and experienced multiple industries—including technology, healthcare, manufacturing, and private investing. He was most recently CFO for Care Services, a PE-backed PBM (Pharmacy Benefit Management) company servicing hospices and institutional pharmacies across the country.

At Netsertive, Sean leads the finance team with a goal of bringing all of the company’s investments, analyses, and improvements into alignment with our customers’ goals and objectives.  

Sean has a Bachelor of Mechanical Engineering, summa cum laude, from Georgia Tech and an MBA from Harvard Business School. He spends his time outside of work with his wife, three children, and two Frisbee-obsessed dogs.

Sean Witty

Chief Financial Officer

Erin Martin

VP of Marketing

Erin leads the marketing organization that includes revenue marketing, product marketing, and the design teams at Netsertive. Erin has over fifteen years of experience in the marketing technology space, most recently at Mixpo, an ad tech company acquired by Netsertive in 2017, where she had leadership roles in marketing, client services, and operations. Her happy place is where marketing and operations collide, and is passionate about creating systems that put the right people, process, and technology together to do extraordinary things. 

She applies the same type of analytical thinking to her personal life and enjoys finding areas where work and life principles coincide. Erin has a BS in Marketing from Colorado State University where she graduated with honors. She lives in Seattle with her husband and daughter, where she enjoys anything that involves the outdoors.

Erin Martin

VP of Marketing

Meaghann Nilsen

VP of Operations

Meaghann joined the Netsertive family in 2013.  During her tenure at Netsertive, Meaghann rose to the head of the account management team and is now the proud leader of the operations organization.  She brings to the role over 20 years of advertising and marketing experience including sales positions at both the FOX and ABC affiliate Boston broadcast television stations.  Meaghann is passionate about solving business problems and is committed to delivering client success. 


Meaghann is a true New Englander at heart having spent her childhood in Connecticut and over 15 years of her adult life in Boston.  She holds a BS in Journalism from Boston University’s College of Communication.  Meaghann currently resides in New Hill, NC with her husband, their two daughters, Maleigh and Evelynn, and their adorable pup, Sadie.


Meaghann Nilsen

VP of Operations

Ron Cygnarowicz

VP of Sales

Ron has over 20 years experience in holding CEO and VP roles at early-stage and high-growth technology companies. His most recent role was VP of Sales, Marketing, Client Success, and Strategy for TransLoc Inc, which Ford Motor Company acquired in 2018. At TransLoc, Ron worked within Ford's autonomous vehicle division to grow the market share of SAAS products designed to benefit public transit operations.

Over the years, Cygnarowicz has served in a variety of start-up organizations. He co-founded PureStart Energy, an energy supplement company, in 2009 and served as CEO. He served at Pittsburgh-based start-up investment firm Hampshire Corp. He held interim CEO, vice president, and board advisory positions within several of Hampshire’s portfolios of early-stage and high-growth technology companies. Notable roles include serving as CEO of Lexon Media and also the American Entrepreneur Radio Network, as well as board advisor at Talkshoe.com, the first interactive podcast company.

Cygnarowicz enjoys advising early-stage companies, including those from the incubators at Duke University and UNC-Chapel Hill. In 2019, he was named to the “40 Under 40” list of the Triangle Business Journal.

At Netsetive Ron is focused on building sales teams that provide expertise and counsel to help multilocation brands navigate continuous shifts in digital marketing to achieve the best returns on marketing spend investments.

Cygnarowicz holds a Bachelor’s of Science degree in Neuroscience & Chemistry from the University of Pittsburgh and studied Commercializing Technology at Carnegie Mellon University.  He resides in Wake Forest, North Carolina, with his three kids, wife, and a tireless Goldendoodle.

Ron Cygnarowicz

VP of Sales

Arian Gibson

VP of Product

Arian leads the Product team at Netsertive with an insatiable passion for building software products and solutions that customers love. He has spent his entire career in technology companies, from startups to Fortune 500 corporations. He spent 8 years at Microsoft in various roles in product and technology teams—his last role was leading a global team responsible for building highly-complex custom advertising solutions for MSN's top-tier clients. He was most recently the VP of Engineering at Mixpo, a video advertising startup in Seattle that was acquired by Netsertive in 2017. While at Mixpo, he participated in multiple IAB working groups that helped define industry-wide technical standards, including the VAST and VPAID specifications.


He holds an undergraduate computer science degree from the University of Washington and is a recent transplant from Seattle (Go Hawks!). He lives in Raleigh with his wife, two children, and their German Pinscher puppy where everyone is learning to cope with the summer heat and having fun exploring up and down the East Coast.

Arian Gibson

VP of Product

Katie Ruiz

Senior Director, Publishers

As the Director of Publisher, Katie leads the sales and service teams providing top-notch creative services and digital trainings to premium publishers and media companies. Katie has over seven years of experience in the advertising technology space, including her most recent position leading the Client Success team at Mixpo—an interactive ad technology company acquired by Netsertive in 2017. Katie is passionate about the client experience and has established a reputation for bringing the right people and processes together to deliver world class services. Katie holds a B.A. in Communications from the University of Washington. She lives in the Seattle area with her husband and two puppies.


Katie Ruiz

Senior Director, Publishers

Kathy Million

VP of Account Management

Kathy kicked off 2021 by joining the Netsertive family. She leads the Client Success and Support teams with a goal of fine tuning client engagement to increase the quality of Netsertive’s client life cycle at every client touchpoint.

She brings to the role over 30 years of client success experience. Kathy has worked with and led teams supporting a wide range of industries including manufacturing, financial services, technology, healthcare, education and certifications, and private equity. She was most recently the Director of Enterprise Account Management for DealCloud, an Intapp Company where she was instrumental in developing their enterprise client engagement model while personally managing a group of their largest clients.

Kathy is passionate about delivering a client experience that is valuable and will drive loyalty, trust, and long term client partnerships.  

She lives in Raleigh with her husband and two Yorkies, but enjoys her time in the mountains.    She has two grown boys, one in Raleigh and one in Charleston, SC that she doesn’t get to spend near enough time with.


Kathy Million

VP of Account Management
about us

Our Board of Directors

Scott Newnam

Chairman

Brendan Morrissey

Vice Chairman and  Co-Founder

Bill Nagel

Chief Marketing Strategist, Director, and Co-Founder

Rik Vandevenne

Director
Managing Director, River Cities Capital Funds

Wayne Hunter

Director
Managing Partner at Harbert Venture Partners

Jim Robinson

Director
Founder, General Partner at RRE Ventures

about us

Our Investors

Our investors have helped fund our impressive growth since leading our first round in 2010. These top-tier venture capital firms are leaders in the software, marketing technology, and digital media arenas, and are a critical part of our success.

RRE Ventures

RRE Ventures is an early-stage, NYC-based venture capital firm founded in 1994 that currently manages over a billion dollars of capital across five funds. RRE invests in strong entrepreneurial teams working to transform industries with products or services enabled by information technology.

Greycroft Partners

Greycroft Partners is a NYC-based venture capital partnership, formed to invest in the world’s most promising digital media companies. Greycroft manages a wide portfolio of digital media and ad tech company investments, developed since 2006 over three funds.

River Cities Capital Funds

River Cities Capital Funds is one of the most active and experienced growth equity funds in healthcare and information technology (IT). With nearly $500 million under management and more than 100 investments made, River Cities has established itself as a preferred partner among the entrepreneurial and private equity communities.

Harbert Venture Partners

Harbert Venture Partners is a venture capital firm that seeks the most promising early growth stage technology and healthcare companies in the Southeastern US. Since 2004, Harbert has built a successful portfolio across four funds by investing in high-growth companies and seasoned entrepreneurs.