Netsertive assisted Continental Mazda to beat out the local competition by increasing their average ad position to 1.6 and converting 90+ ad clicks to phone calls and web form completions.
What They Say
“In addition to our website traffic increasing, we are experiencing more calls and online scheduling for all four of our service departments – we’ve recently had to expand our Internet Sales department! In the midst of Alaska’s current economic situation, we are still capturing the lion’s share of car sales in our market, and we attribute our partnership with Netsertive an integral part of our success this year.”
– Susan Hamilton, Director of Advertising at Continental Mazda
Jenkins Nissan increases new car sales by 455% by going all in with Netsertive.
What They Say
“Since we started the partnership with Netsertive almost four years ago, we have grown our volume of new car units sold from 900 in 2012 to 5,000 new vehicles this year. We are 100% digital with them, and have invested our entire advertising budget with Netsertive.”
“We’ve tried multiple online partners in the past few months with little return on investment. Netsertive has proven with our campaign that you drive quality traffic and customers to our website where we need it most, and equip us with sales opportunities to close.”
-Greg Rentschler – Sales Manager and 3rd Generation Rentschler
“We have developed a digital turn-key platform for Kia dealers to have best-in-class digital advertising providers while leveraging the best digital strategies and technology available. This program allows dealers to invest in search advertising and own their Kia branded search terms, all while ensuring alignment across Tiers I, II, and III, Kia advertising compliance for Co-op reimbursement and providing industry-leading products at a discounted rate.”
– Kia Digital Sales
Success Stories: Continental Subaru
Continental Subaru’s Netsertive-YouTube campaign generated a 44 percent view rate and a 4 cent cost-per-view.
Mazda in the market was rather flat in 2017, only up 0.1% year over year. Culver City Mazda saw over 5% growth, and they attributed that success to Netsertive. This growth fueled their success as the No. 3 Mazda Dealer on the West Coast and the No. 8 Mazda Dealer in the Nation.
After being persuaded to try another digital marketing provider, Williams Buick GMC returned to work with Netsertive to truly realize how strong their results had been. Within 30 days of returning their campaign conversion rates increased 8 times over the previous provider and leads were more than 6 times the previous amount.
A Facebook Social campaign was added to their marketing mix, resulting in 83% new web traffic visitors and 12.48% conversion rate focusing inventory of new Buick Envision.
Success Stories: Faulkner BMW
To reach their shoppers online, Netsertive used a combination of marketing channels, including search, display and Facebook advertising. This enabled Faulkner BMW to target shoppers at multiple stages of the buying cycle, including in-market BMW shoppers, people who had interests similar to those of their ideal customers, people actively searching for high-intent BMW terms, and people who had already interacted with the dealership’s website.
With Netsertive, Faulkner BMW’s multi-channel digital marketing campaign generated more than 500,000 digital impressions, netting more than 16,000 website visitors. Their search ads appeared in the top 2 most visible positions in search results, and the campaign drove a 9.7% click-through rate. This drove a 14% conversion rate, more than 3X the industry average.
“As a multi-brand company with several dealer channels, we strive to coordinate our branding and overall marketing efforts with our dealers to connect with current and future buyers online. With Netsertive’s help, we and our dealers are leveraging local insights and tested marketing messages to produce measurable increases in website traffic and qualified sales inquiries.”