“Alexa, tell me about CEDIA Expo 2017.”

September 20, 2017

The Custom Electronic Design And Installation Association  (CEDIA) Expo brings together the top audio video brands and more than 20,000 home technology professionals every year to show off new products, share installation tips, and find… Read More

Start Today: 30 Days to Digital Marketing Success

September 11, 2017

For nearly a decade I’ve heard from hundreds of business owners like you who have watched the world embrace the Internet but struggle to attract new customers online. While it’s easy to get lost in… Read More

The Most Important Takeaway from Nationwide PrimeTime

September 7, 2017

Local retailers must tell their story online to survive and thrive in the click to brick economy. That’s the most important takeaway from Nationwide PrimeTime, a twice-yearly gathering of appliances, mattress, and furniture store owners… Read More

Pass or Fail? Get a Digital Report Card for Your Business

September 4, 2017

Back to school season has arrived, and that means before too long your kids will be bringing home their first set of grades. Here are just a few ways your customers are grading your business… Read More

Are Your Search Ads Being Seen?

September 5, 2017

Where are you when prospects come looking for you? Are you even visible? If your ads aren’t in the top 2 ad positions in search engine results, chances are you’re not being seen. The top… Read More

Converting the Best Tech B2C Customers for Less

September 5, 2017

A seasoned salesman has developed skills to recognize the behavior of high-intent customers in their stores, but how can they do the same when those customers and prospects are online? Through the power of digital… Read More

Are There Blind Spots in Your Digital Marketing Strategy?

August 24, 2017

According to the Merriam-Webster Dictionary, a blind spot is defined as: 1a :  the small circular area at the back of the retina where the optic nerve enters the eyeball and which is devoid of… Read More

How To Win Online: Social Media Advertising

August 16, 2017

During this four part blog series, we have used the structure of winning basketball team to illustrate how local businesses can win online. With basketball and digital marketing, there are specific positions or channels that… Read More

Infographic: SMART Home Facts & Figures

August 14, 2017

Although home automation is a new industry and the attempts at creating commercially viable products have only occurred in the last couple of years, it is quickly emerging as a potentially massive market. Looking at… Read More

It’s Time to Shift Your Dealership’s TV Advertising Budget to Digital Video

August 5, 2017

Over the past few years, the time spent watching traditional TV has dropped for every adult age group. According to the New York Times, in  2016 U.S. adults spent an average of 4 hours and… Read More

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