4 Common Mistakes Retailers Make in Their Marketing Mix

March 22, 2017

It’s essential for all furniture, appliance, and bedding retailers to understand the importance of choosing a marketing mix that drives both awareness and action – and weaves each type of interaction together over time. Generally, this… Read More

Demand Generation Vs. Demand Capture: What’s the Difference?

March 22, 2017

When creating your marketing mix, it’s important to choose channels that drive demand generation and demand capture. While most retailers tend to focus on the channels the capture immediate demand or high intent prospects -it’s equally… Read More

Marketing Insanity: Are You Using the Same Campaigns and Expecting Different Results?

March 22, 2017

I don’t think anyone would disagree with Einstein’s definition of insanity -trying the same thing over and over and expecting different results, and yet it happens every day, both in life and in business. In marketing,… Read More

3 Key Insights from the 2017 Healthcare Digital Marketing Intelligence Report

March 21, 2017

While 87% of healthcare marketing dollars are still spent on traditional marketing – newspapers, radio, TV, outdoor – this is the year for practices to invest in digital marketing. Referrals are thought to be the… Read More

2017 ADSO Summit: Key Takeaways for Dental Marketers

March 21, 2017

Our dental marketing team has just returned from the 2017 ADSO Summit (Association of Dental Support Organizations) in Orlando, Florida and we’ve brought back some of our top takeaways for dental marketers and practice owners…. Read More

3 Key Takeaways from Our 2017 Home Goods Digital Marketing Report

March 17, 2017

Netsertive’s new digital marketing intelligence report delivers key insights and data from a portfolio of hundreds of home goods retailers who leverage the company’s digital marketing intelligence platform. The data covers the entirety of 2016…. Read More

3 Key Takeaways from the 2017 Automotive Digital Marketing Intelligence Report

March 16, 2017

Netsertive’s 2017 Digital Marketing Intelligence Report delivers key insights and data from a portfolio of hundreds of automotive dealers and a dozen OEMs who leverage the company’s digital marketing intelligence platform. The data covers the… Read More

What You Need to Know From XChange Solution Provider 2017

March 15, 2017

The IT Channel is embracing change and once again The Channel Company is leading the way. At last week’s, XChange Solution Provider 2017 Meeting in Maryland, the main stage session, “The New Era of Digital Marketing,” was… Read More

The Customer Experience Webinar: How to Turn More Incoming Calls Into Sales

March 13, 2017

You’ve made the jump to digital! You’ve built a great website and invested in top-of-the-line digital advertising to drive qualified traffic to your website. Don’t drop the lead! The next step is the most crucial… Read More

3 Questions to Keep Your SEM Provider on Their Toes

March 13, 2017

As you continue to invest more in digital advertising, it’s important you understand every aspect of your digital strategy and that starts with holding your SEM provider accountable. By asking your provider the right questions… Read More

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