Case Study: Social Media Advertising Lifts Search Marketing Performance by 50%

February 24, 2017

The move to multichannel marketing is no longer a question; it’s evident that it’s a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or weeks. Businesses need to… Read More

How to Create Customer Personas For Your Business

February 21, 2017

It’s hard to overstate the importance of creating customer personas. Whether your business is engaged in B2B or B2C, if you want to get the best return on your marketing dollars, you need to know… Read More

How to Create Buyer Personas for Your Dealership

February 21, 2017

Your buyer persona is the difference between tossing an empty hook into the water and casting a carefully baited line into a school of hungry fish. As a fisherman needs information about what he hopes to… Read More

How to Develop Buyer Personas for Better Marketing

February 16, 2017

If you want to get the best return on your marketing dollars, you need to know exactly who your target customers are and how to reach them. The more effective you are at identifying a… Read More

How To Create A Patient Persona

February 10, 2017

Patient acquisition today calls for targeted practice marketing and targeted practice marketing requires a complete understanding of who your ideal patients are and how to reach them. To do this, you need a detailed view of these… Read More

Identifying The Ideal Patient For Your Medical Practice

February 3, 2017

Imagine arriving for a typical day at the office, but when you take a peek at your patient schedule it’s filled with row after row, name after name, of ideal patients. Chances are this would… Read More

Move From Trails to Rails with Netsertive

January 25, 2017

The digital marketing landscape has evolved drastically over the past ten years. This has presented both a challenge and an opportunity for digital marketing companies to continuously embrace these changes in technology and consumer journeys,… Read More

Case Study: Video Ads Increase Paid Search Conversions by 57%

January 19, 2017

As digital continues to touch every step of the consumer journey, today’s most successful retailers are quickly realizing the need for a multichannel approach to their digital marketing strategy. Often thought to be just another… Read More

New Study Shows Omnichannel Marketing Works

January 17, 2017

A new study of 46,000 shoppers endorses traditional retailers’ logic of embracing an omnichannel marketing strategy and using it as a differentiator to fight the online retail onslaught. In today’s channel-rich environment, omnichannel capabilities drive… Read More

Successful Marketing is About People, Not Tactics

December 16, 2016

In today’s complex world of modern marketing, there are too many choices, too many decisions, and too little time to focus on what’s really important -reaching your ideal customer! With dozens of platforms and tactics… Read More

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