Selling the Invisible: 4 Key Elements Needed to Promote Your CoolSculpting Procedures

July 13, 2017

While shopping online this weekend, I stumbled across an ad that read “Fresh Air for Sale!” And I thought, how do you sell something invisible? How do you convince consumers to purchase an item that… Read More

3 Signs It’s Time to Choose a New Digital Advertising Partner for Your Dealership

July 13, 2017

How do you know if you are getting the best value for what you are investing in digital advertising? Have you ever wondered how much work is your digital advertising provider is actually doing?  … Read More

What is a Good Cost-Per-Click for Your Mattress Store’s Digital Advertising Campaign?

July 11, 2017

To provide you with the best return on your advertising dollars, your digital marketing campaign must deliver a steady stream of high-intent customers at the best possible price. What is this price? It’s the cost-per-click… Read More

Are You Reaching Customers On All Devices?

July 11, 2017

In 2006 94% of online searches conducted originated from a desktop. But in 2016, we saw only 31% of searches from consumers coming from a desktop. What about the other 69% of searches? Those searches… Read More

How Marketing Technology Simplifies and Scales Local Sales Success

July 7, 2017

Welcome to what Forrester calls the “Age of the Customer,” where local shoppers control the buying process more than businesses control the selling process. The Internet has become our primary research tool before we buy… Read More

How to Get Started With Mobile Advertising

July 7, 2017

When you woke up this morning what was the first thing you did? If you’re like the majority of today’s consumers, you checked your text messages, email, and social media updates on your smartphone long… Read More

Where Are Your Dealership Ads Located?

July 5, 2017

To reach today’s digital shoppers, it’s essential that your dealership utilizes paid search advertising. While print and other traditional advertising methods may provide some added value, they are no longer the shopper’s first stop when considering… Read More

How to Win Online: Is Your Display Advertising Strategy a Slam Dunk?

July 5, 2017

In my previous post, How to Win Online: Your Store Needs A Star Point Guard, I helped you identify the need for a strong point guard (search engine marketing) to run your team. A point guard… Read More

Why Your Practice Needs To Think “Mobile First”

July 5, 2017

Smartphone ad clicks have grown by 41% Your online presence can make or break your practice. Healthcare marketers who reach local patients with a fast, mobile-friendly experience will gain a first-mover advantage over their competition…. Read More

Making the Move from Traditional to Digital Advertising: Tactics to Consider

June 28, 2017

In our previous blog, we walked you through the first steps of transitioning some of your traditional marketing to digital tactics. As you begin to build out a digital marketing strategy, here are a couple more… Read More

1 2 3 37