When is it Time to Call in an Expert?

May 19, 2017

I recently bought a house. It was not an easy process- the market was insanely competitive. It felt like every time I put in an offer, someone beat me with an all-cash, above asking offer…. Read More

Most Practices Close Their Digital Doors at Lunch. Do You?

May 19, 2017

You wouldn’t close your practice at noon. But if you’re not doing digital marketing right, local patients are seeing a “CLOSED” sign when they try to find you, long before you turn off the lights…. Read More

From Cookies to Creepy: Is Marketing Tracking Going Too Far?

May 17, 2017

Picture it. Atlanta. 2017. You’re sitting at your desk browsing the internet during your lunch break and you decide to do a little online car research. You pull up the website of a local dealership,… Read More

How to Use Co-Op Dollars

May 15, 2017

Did you know that brands set aside $36 billion in co-op funds each year to power local search engine results, but $14 billion goes unredeemed? Over one billion dollars per month is left sitting on… Read More

Ad Scheduling and PPC: What You Need To Know About Dayparting

May 11, 2017

Google AdWords offers numerous tools and features to improve the performance of your campaigns, but it’s important to have the right strategies in place to utilize them. One of the features offered by the Google… Read More

Facebook Friday: Refresh Your Creative to Boost Results

May 11, 2017

Measuring the reaching of your message and its frequency are two unfamiliar metrics to many businesses just starting with Facebook advertising. Understanding these concepts is vital to running and measuring an effective social media campaign… Read More

How to Create a Facebook Business Page in 5 Steps

May 11, 2017

Gone are the days where Facebook was just a platform to share your vacation pictures and what you did last weekend. It has morphed into a place where people not only get their news but… Read More

How Much Should a Click Cost For Audio Video Digital Marketing?

May 10, 2017

Over a time span of 7 years, the median revenue for residential audio video integrators grew by 82%. That’s an increase from $531,250 in 2009 to $968,852 in 2016, according to CE Pro. For 2017,… Read More

Who Moved My Local Home Goods Shoppers?

May 10, 2017

Our new digital marketing intelligence report for mattress, furniture, and appliance stores delivers five hands-on recommendations to adjust your marketing plan to reach today’s shoppers. Our first tip is the most important: If your marketing… Read More

What California Integrators Need to Know About Title 24

May 9, 2017

Google searches for lighting control products and installation services have spiked more than 10% across California this year. Why? Thank state legislators for revising an energy conservation measure known as Title 24. The changes have… Read More

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