Make 2018 your best year yet! Get your business on the path to success by choosing the right digital marketing partner. Your time and money are too valuable to waste on a partner who can't deliver the results you want. Use these quick tips to choose your digital marketing partner like a pro.
CHOOSE A DIGITAL MARKETING PARTNER, NOT A PROVIDER
This quality is hard to pinpoint but can make or break your success. Any digital marketing partner can hand over the deliverables and call it a day. What you should look for is someone who wants to go above and beyond. A partnership is a give and take. Look for a digital marketing partner who is curious to learn more about your business, and is looking for ways to improve. Find a partner who wants to work with you, not for you. With a partner this solid, your business should see excellent growth in 2018.
CHOOSE A DIGITAL MARKETING PARTNER WHO KNOWS YOUR INDUSTRY
There is a one-in-a-million chance you’ll get a creative genius who can market anything, despite having no background in the subject. But why take that risk? Search for a digital marketing partner that understands the ins-and-outs of your business. You want to work with someone you can talk to easily, and trust to market your business in a thoughtful way. Take the time to find a partner who knows your industry.
CHOOSE A DIGITIAL MARKETING PARTNER WHO'S TRANSPARENT
It’s tough to build a solid partnership if it’s not based on trust and honesty. The digital marketing professional you partner with should be completely upfront about their plans for your business. To ensure the partnership starts off on the right foot, provide an outline of what kind of goals have you and updates you expect to receive throughout the process. Be sure to include how often you prefer to receive these updates. Make this clear from the outset, and transparency should be simple.
CHOOSE A DIGITAL MARKETING PARTNER WHO LOVES CHANGE
A healthy digital advertising campaign should be maintained weekly, if not every day. The digital landscape changes rapidly and if your campaigns aren’t keeping up then you’re wasting ad dollars and missing sales opportunities.
ASK YOUR DIGITAL MARKETING PARTNER HOW MANY CHANGES THEY MAKE TO THEIR AVERAGE CLIENT'S CAMPAIGNS PER MONTH AND WHAT CHANGES THEY USUALLY MAKE TO IMPROVE PERFORMANCE.
Netsertive’s automotive clients see an average of 1,035 campaign optimizations per month, including:
- Bid changes
- Ad copy split testing
- Adding new and negative keywords
- Budget adjustments
- Structural changes
- Changing match types
* Bonus Tip: With Google AdWords, there’s an easy way to see every single change that has been made to your campaigns. You can access this ‘changelog’ in your AdWords account by clicking on “View Change History” on the main campaign screen. This will show you in detail all the modifications your account has experienced in a chosen time frame.
CHOOSE A DIGITAL MARKETING PARTNER WHO CARES ABOUT YOUR NEEDS
One of the best things about digital advertising is the wealth of tracking information and reporting available. Even if you lack all digital marketing know-how, it is your digital marketing provider’s job to ensure you understand how your campaigns are performing. If they’re not taking the time on a regular basis to make sure you understand the overall strategy, performance, and results of your campaigns, it means they don’t care about proving their results. And if they can’t communicate with you clearly and consistently— they probably don’t have your best interest in mind.
HOLD YOUR DIGITAL ADVERTISING PROVIDER ACCOUNTABLE AND MAKE SURE THEY CAN EFFECTIVELY EXPLAIN TO YOU:
- Which ads are getting the most clicks
- How many website visits have been driven by your ads
- How many conversions are occurring
- What qualifies as a conversion – A form fill? A phone call? Both?
- Your Share of Voice
- Which geographic areas are performing the best
- Which websites your ads are appearing