Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. Despite the tools available on social sites, small business owners are dragging their feet when it comes to taking advantage. A report from marketing technology firm Netsertive examines how small businesses are lagging behind when it comes to social media marketing.
Perhaps the primary area of concern for small businesses is the lack of a cohesive strategy. Nearly one-half of the 250 respondents to the survey by Netsertive said they don’t have a formal social marketing strategy in place. Less than one-third reported having “advanced” knowledge of social marketing, one-quarter considered themselves “novices” and 30 percent rank themselves as “intermediate.”