Small businesses currently account for 99.7 percent of all U.S. employer firms, making them a crucial part of our economic landscape. But in order for small and local businesses to retain this high number, they need to ensure they are reaching their customers on the channels where they are most active. And for many modern consumers, that channel is social media.
In honor of National Small Business Week (April 29 – May 5), our team surveyed 250 small businesses across the United States on their local digital marketing strategy. The most surprising find? Nearly half (49 percent) of survey respondents don’t have a formal social media marketing strategy in place. And 42 percent of respondents aren’t able to tie their social media marketing efforts directly to in-store traffic. In order for small businesses to stay competitive, they need to revamp how they’re approaching their social media channels and start thinking of them as a valuable business tool.