From Business Wire
Award-winning Digital Marketing Company Named a National Winner in the Innnovation Category
MORRISVILLE, N.C.–(BUSINESS WIRE)–Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced they were awarded the top honor at the 2016 BIA/Kelsey GOLOCAL Awards, which recognizes the best local marketing initiatives for brands, franchises and multi-location businesses. Netsertive was chosen among 10 finalists because of their groundbreaking and innovative brand-to-local strategy for digital promotions on behalf of Serta.
”We are thrilled and honored to be a GOLOCAL Award winner,” said Brendan Morrissey, CEO and co-founder of Netsertive. “As marketing spend shifts from traditional, evergreen advertising to seasonal promotions, these short-term campaigns are still riddled with complexities and are challenging for national brands to execute under intense time restraints in local markets. Serta is a great example of a brand that has been courageous in taking the lead and committing resources towards winning brand-to-local digital marketing strategies.”
Netsertive was named a winner in the Innovation category among several finalists. The company’s award submission, Serta Goes Digital for Labor Day Promotions, highlighted how Netsertive helped Serta drive local market sales through co-op marketing programs during the company’s National Offer campaign on Labor Day weekend 2015. Serta armed five different buying groups with search, display and retargeting ads to distribute to their local retail partners. With Netsertive’s help, Serta was able to generate and distribute dynamic landing pages, built to deliver brand-approved messaging and special Labor Day offers directly through local business’ existing websites, automating turnkey digital campaigns with advanced ad placement and customer retargeting.
GOLOCAL submissions were evaluated within three entry categories (innovation, sales/revenue and strategic use of digital marketing) to determine how effectively each program fulfilled its stated objectives, showed ingenuity and distinctiveness and exemplified skillful marketing strategy.
- To learn about Netsertive’s innovative brand-to-local work with Serta, watch a video case study.
- For more information regarding Netsertive’s digital marketing intelligence solutions, please visit: https://www.netsertive.com.
- To connect with Netsertive and the other GOLOCAL participants, visit the BIA/Kelsey BRANDS networking group on LinkedIn for ongoing discussions with the brand-to-local marketing community.
About BIA/Kelsey BRANDS
BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, took place March 22, in New York City. The summit examined the drivers of $61 billion in spending by franchise and brand marketers targeting local audiences, as well as the roles of agencies, media and adtech/martech companies. More information about BIA/Kelsey BRANDS, including the agenda, speakers and sponsors, is available at http://www.biakelsey.com/BRANDS.
BIA/Kelsey defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at http://www.biakelsey.com.
Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by Netsertive’s proprietary learning engine, which combines the company’s deep industry experience with the collective intelligence of its extensive network of automotive, IT technology, major appliance, furniture, consumer electronics and healthcare clients to deliver unprecedented campaign speed, performance and value. An award-winning marketing technology company and Google Premier SMB Partner, Netsertive drives local marketing success from campaign enablement through scaled, local execution. Additionally, Netsertive helps brands with their co-op marketing to ensure localized brand compliance, seamless campaign execution and reimbursement tracking for local partners.
Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named the 2015 Fast-Growth Large Company of the Year by North Carolina Technology Association, was named among Inc. Magazine’s 5000 fastest-growing private companies for a third year in a row, ranked 128 on Deloitte’s Technology Fast 500™, ranked fourth out of 50 organizations in the 2015 Triangle Business Journal’s list of Fast 50 companies and ranked third out of 50 companies in the 2015 Triangle Business Journal’s Best Places to Work awards.
Caitlyn Keating, 617-502-4300