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Auto Remarketing: Car buyers increased online research means less dealership visits

August 01, 2017

Consumers’ grasp of more online vehicle research channels than ever means fewer dealership visits because car shoppers depend on digital resources to educate themselves, according to Netsertive’s latest survey on U.S. car shoppers’ buying patterns.

The digital marketing technology company’s Automotive Shopper Path to Purchase Survey found that 67 percent of respondents only visit up to one to two dealerships before making a purchase.

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