As marketing and advertising professionals, it’s not only our job to excel at driving results in the current landscape, but to also look at the future and try to anticipate the next big opportunity for success. Consumer habits are constantly evolving in a number of ways. These changing behaviors play a significant role in how we reach consumers, and in order to ensure our clients are capitalizing on these trends, it’s important to proactively anticipate what’s next and implement strategies that are in line with consumer expectations. As we continue into the new year, here are four trends we expect to make waves in 2018. Read the full article here.