After reading Netsertive’s 2017 Automotive Digital Marketing Intelligence Report, Maddy Low from Driving Sales highlighted some of her key takeaways for automotive dealers.
Reading the 2016 overview gave me some important insights about how the industry is changing and what dealers do to keep up with it in 2017.
- Multichannel marketing gets you the best results. Combining Facebook ads with search engine marketing leads to 5% more conversions. Similarly, running digital video ads with search engine marketing lead to 37% more conversions.
- 9 out of 10 website visitors won’t convert on the first visit. This means you need to intrigue them enough, that they’ll come back again for their second visit, where they’re more likely to convert.
- 97% of car shoppers buy local. So you need to have a website that shows them where you are, and why you’re the best option, even if you won’t sell online.
Changes For 2017