Location-based search marketing is not the way of the future; it’s the way of the present. A recent article published in MediaPost: “Using ‘Near Me’ To Your Advantage,” highlights, Netsertive’s CEO, Brendan Morrissey’s expertise in the local marketing space.
“Ten years ago, if you were a consumer and a business was not in the Yellow Pages, they didn’t exist to you. Today, the version of that [is the Internet]. A consumer has 100-200 different ways to discover a business,” Brendan Morrissey, CEO of location-based marketing company Netsertive, tells Search Insider. “If you’re not listed in Yelp, and that’s what a consumer likes, you don’t exist to them.”