RESEARCH TRIANGLE REGION, N.C.–Netsertive, a marketing technology company that enables brands, publishers, and local businesses to execute multi-channel, localized marketing at scale, today announced that it marked 2017 with record momentum and growth. The company was named an Inc. 5000 fastest-growing private company for the fifth consecutive year – an achievement awarded to just seven percent of all-time Inc. 5000 honorees – and expanded its technology portfolio with the acquisition of Seattle-based creative management platform, Mixpo.
The company reported that its growth rate in 2017 increased year-over-year and reflected a three-year growth of 141 percent. Through organic hiring and the Mixpo acquisition, the staff is now over 300 team members. The company continued successfully empowering clients with its proprietary technology platform, activating scaled, localized marketing capabilities for industry heavyweights such as Acura, Whirlpool, La-Z-Boy, White River Marine Group, and more. These results reinforce the company’s momentum in the automotive, power sports, home furnishings, appliance, mattress, technology, and healthcare industries.
Netsertive’s growth illustrates the growing need for brands and retailers to leverage technology to harmonize and scale their locally-distributed marketing efforts. The company grew its subscriber base of local businesses, and now runs thousands of “evergreen” digital marketing campaigns and promotional campaigns throughout the year. Netsertive’s approach to dynamic campaign optimization helped to ensure performance success for brand clients during time-bound campaigns such as Black Friday and Memorial Day. The company now works with dozens of major brands in support of thousands of localized marketing areas.
“2017 has been an incredible year for us. Our continued growth is a true testament to the market opportunity we see in aligning brands and local businesses to enable harmonized and high-performance marketing in all local markets,” said Brendan Morrissey, CEO, and co-founder of Netsertive. “Customers have changed their behavior. Our technology helps brands turn their retail networks into powerful sales channels by facilitating scaled digital marketing capabilities that enable them to quickly respond to market forces and create local sales opportunities.”
Netsertive strengthened its position as the fastest-growing brand-to-local marketing tech platform with its mid-year acquisition of Seattle-based creative management platform, Mixpo. The company now provides a next-generation, creative solution for all digital advertising formats. By combining the two solutions, Netsertive is solving the workflow challenges of managing complex, cross-channel digital marketing campaigns. The company’s vision is to help marketers gain greater insight into their local marketing campaigns, automate co-op fund management and leverage data so brands and retailers understand shopper engagement patterns.
In addition to the Inc. 5000 ranking, Netsertive was also named to the Triangle Business Journal’s list of the 50 fastest-growing private companies in the Research Triangle Region for the fifth consecutive year. The company also received a prestigious, statewide Technology Award from the North Carolina Technology Association for the best New Media/Digital Marketing technology.
To learn more about how Netsertive’s technology empowers brands and local businesses to scale local marketing success, visit: https://netsertive.com/solutions/.
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales. Netsertive is headquartered in Raleigh, NC, with an office in Seattle, WA. For more information visit netsertive.com.
Kate Connors, 617-502-4300