News

MAR TECH SERIES: Netsertive Delivers Programmatic Access to YouTube Advertising Management

February 28, 2018

MARTECH SERIES

At the time of this announcement, Brendan Morrissey, CEO and co-founder of Netsertive, “Until now, while we could scale video to other destinations, YouTube still required ‘single account/campaign’ setup and management manually through Google’s interface. Netsertive can now deliver programmatic access for setting up and managing YouTube campaigns at scale.”

Brendan added, “Ultimately, this opens up massive opportunities for brands and multi-location businesses that have been asking for this capability for a long time. The work we’ve done with the YouTube team over the past year in creating this industry-first solution will allow brands to fully leverage this channel for the first time ever.” Read the full article here.