RESEARCH TRIANGLE REGION, N.C.–(BUSINESS WIRE)–Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, announced its ranking as a ‘Strong Performer’ in The Forrester Wave™: Through-Channel Marketing Automation (TCMA), Q2 2018.
Forrester identified the 15 most significant TCMA providers and evaluated them across 25 criteria, with Netsertive receiving the highest possible score in the product vision criterion. Forrester notes that Netsertive received high marks from references on “speed of execution, breadth of multiple media channels and integration requirements, targeting parameters and brand compliance.” Netsertive believes this speaks directly to its focus on execution of distributed digital marketing at the local level and simplifying the complex requirements of brand networks.
The report profiles vendors in this growing segment, noting that “Netsertive is a large and innovative company in the brand-to-local digital marketing ecosystem” that “brings leadership” in the space. With B2B buyers acting more like B2C buyers (The Birth Of The B2B Consumer, Forrester Research, Inc., October 5, 2017), marketers are evolving their strategies to deliver more engaging touchpoints and personalized content along the entire purchase journey. With this shift in purchasing habits, they’re depending more on technology partners to help build cohesive, strategic campaigns that influence potential buyers. The TCMA Wave™ research confirms this, noting that more B2B marketing professionals are relying on TCMA providers to act as strategic partners, helping them to “broaden their reach and influence customers in new ways.”
“Netsertive’s mission has always been to help brands bridge the gap between their customers’ digital and physical worlds by enabling them to engage and empower their local networks at scale,” said Brendan Morrissey, CEO and co-founder of Netsertive. “This report validates for us that we are succeeding at this goal and that our technology continues to be a top choice for marketers looking to take the guesswork out of brand-to-local marketing.”
Netsertive’s solutions empower brands and local businesses with collaborative digital marketing capabilities that leverage technology and industry expertise to deliver bottom-of-funnel, qualified local buyers. Its digital marketing technology platform provides MarketWise™ for brands and StreetWise™ for local retailers, enabling a dynamic, data-driven methodology for brand-to-local marketing that simplifies co-op reimbursement, content distribution and measurement, while executing high performance distributed campaigns across hundreds or thousands of locations.
For more information regarding Netsertive’s digital marketing technology solutions, please visit: https://www.netsertive.com/contact-us/.
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales. Netsertive is headquartered in Raleigh, NC, with an office in Seattle, WA. For more information visit netsertive.com.