MORRISVILLE, NC – June 10, 2015 — Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced the company is a Red Herring Top 100 North America winner. The award recognizes the leading private companies, celebrating these startups’ innovations and technologies across their respective industries.
“We are honored to be named among the 2015 Red Herring Top 100 companies,” said Brendan Morrissey, CEO and co-founder, Netsertive. “Our innovative approach to local marketing is centered on our belief that brands and local businesses are stronger together. We have taken what was once a complex and convoluted co-op model and made it seamless with the help of technology.”
Netsertive offers two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses. MarketWise arms brands with the technology they need to rapidly activate highly-effective, brand-compliant digital marketing campaigns through their local business partners. Meanwhile, StreetWise helps local businesses market like big businesses by arming them with the data-driven insights, brand approved, localized assets and financial support of the top product brands they sell. The result is greater visibility and efficiency for brands, greater adoption and performance of digital marketing by local businesses and increased local market revenue for both.
Red Herring Top 100 America enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the US and Canada. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work.
“In 2015, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the North America winners. We believe Netsertive embodies the vision, drive and innovation that define a successful entrepreneurial venture. Netsertive should be proud of its accomplishment, as the competition was very strong.”
Red Herring’s editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, DNA of the founders, business model, customer footprint and addressable market. A review of the track record and standing of startups relative to their sector peers allowed Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.
Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by Netsertive’s proprietary learning engine, which combines the company’s deep industry experience with the collective intelligence of its extensive network of automotive, IT technology, major appliance, furniture, consumer electronics, dental and eye care clients to deliver unprecedented campaign speed, performance and value. An award-winning marketing technology company and Google Premier SMB Partner, Netsertive drives local marketing success from campaign enablement through scaled, local execution. Additionally, Netsertive helps brands with their co-op marketing to ensure localized brand compliance, seamless campaign execution and reimbursement tracking for local partners.
Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Netsertive was named 2014 Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine’s 500 fastest-growing private companies two years in a row. Additional information about Netsertive is available at www.netsertive.com.