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Retail TouchPoints: How To Elevate The In-Store Customer Experience In The Me-Commerce Era

May 22, 2018

Retail TouchPoints

In the age of e-Commerce, most consumers are used to the notion of instant gratification. With the growing acceptance of ‘on-demand’ options, they’ve become accustomed to quick and easy access to items and services with just the click of a button.

For some small, local businesses, this leaves them shaking in their boots at the thought of this “me-commerce” era that’s become entirely dependent on digital strategies. However, it is possible for brick-and-mortars to survive and — even better — thrive. A recent BrightLocal survey found that 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day. Read the full article here.