RowOne® Partners with Netsertive to Increase Sales and Visibility through Social Media Engagement

April 05, 2018

Partnership will focus on targeted Facebook campaigns to help local dealers reach their customers

RESEARCH TRIANGLE REGION, N.C.–(BUSINESS WIRE)–Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, today announced it has been named the exclusive digital marketing partner of RowOne®, a leader in technology-driven home theater and entertainment seating. Netsertive’s targeted Facebook campaigns will help local RowOne dealers increase exposure and sales in their unique markets.

Facebook has become a powerful channel for brands and retailers to engage with customers. In fact, 42 percent of national small businesses believe it’s the best channel for driving sales. In the home entertainment market, prospective buyers typically spend hours researching seating and technology online before visiting 1-2 dealers to make a final purchase. This makes digital channels, such as Facebook, crucial for reaching customers during their initial research phase.

“Our local dealers understand the importance of interacting with their customers across all channels and we want to help them make the most of these engagements,” said Todd Girdis, Director, Sales and Marketing, RowOne. “Netsertive has a long history of success with HTSA dealers and they understand the unique challenges of our market. We look forward to helping our dealers drive more sales through this partnership.”

As RowOne’s exclusive digital media partner, Netsertive will help local dealers reach prospective customers, encouraging both in-store and online sales. Additionally, RowOne will offer a $600 funding incentive for each local dealer who participates in the program.

“Being selected as RowOne’s exclusive digital marketing partner is a true testament to the power of our offering and expertise,” said Brendan Morrissey, CEO and co-founder of Netsertive. “RowOne recognized the tremendous opportunity to reach their target consumer base through Facebook, a platform that currently has more that 2.13 billion monthly active users. As more home goods brands select Netsertive as their partner of choice, it further validates our role as a leader in brand-to-local marketing in one of the world’s largest industries.”

For more information regarding Netsertive’s digital marketing technology solutions, please visit:

About Netsertive
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales. Netsertive is headquartered in Raleigh, NC, with an office in Seattle, WA. For more information visit

About RowOne®
RowOne® is an established name in home theater and home entertainment seating, with a strong reputation for high quality, luxurious comfort, and innovative technology-driven designs. With RowOne® customer satisfaction is a priority. RowOne® offers a variety of style and cover options to complement any home décor. We are committed to high quality for both our imported and domestic-made products in both production and service. The RowOne® motto, “Home Entertainment with a Vision” exemplifies our example of luxury, design, and function so you can simply relax and enjoy. For more information visit


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Kate Connors, 617-502-4346