Every second more than 56,000 searches take place on Google, more than half of them on smartphones. For business owners trying to reach local customers, many of these searches represent an opportunity to reach local customers, but only if they can be found in the results.
If you’ve searched by name for a local home goods store, automotive dealer, or a medical practice in recent weeks, you likely noticed special offers or other content on the right side of the first page of results. Curious about what is behind these up-to-date business posts? You’re not alone.