StreetFight: Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers

January 25, 2017


Netsertive’s CEO, Brendan Morrissey, explains why developing a ‘near me’ strategy has become critical for brand marketers and their local partners in this article from Street Fight Magazine.

Today, more than half of “near me” searches result in a store visit, but alarmingly recent research reveals that nearly all brand relationships with their local counterparts are “hit or miss.” To take advantage of this opportunity, brand and local marketers need to develop an impactful omnichannel marketing strategy that includes and addresses the local intent of modern shoppers.

The importance of driving high-intent shoppers from online to in-store has never been greater and will be essential for meeting sales goals.

Read the full article.