When prospective patients look for a new healthcare provider, they go online – even if they’ve been referred. In fact, 1 of every 20 online searches is healthcare related! The Internet fuels patient decision-making, but on average, practices spend just 14% of their marketing budget on digital. It’s time to reallocate that spend.
Online marketing is much more than a referral program or a basic social media presence. Your patients want to feel empowered to make informed decisions and take action immediately – and easily. If your online presence doesn’t support this, prospective patients will find a competitor who does.
77% of online healthcare research starts with search.
Online display ads increase follow-on searches by up to 25% – and retargeting increases conversion by 70%.
The “near me” search trend is growing (i.e., “doctor near me”), and 80% is on mobile.
70% of adults in the US have at least one online profile – many of your patients use social.
Video is hot – in the past year, “healthcare” searches on YouTube have doubled to 1B.
Prospective patients who click your ads are ready to take action – get conversion-optimized landing pages.