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CTV is simply a television that connects to the internet and is a subset of over-the-top media (OTT), which includes apps and services that don’t require subscriptions to traditional cable or pay-TV service. CTV includes Smart TVs and attached devices like Roku, Apple TV, Amazon Fire TV, Google Cast and gaming consoles like Xboxes and PlayStations.
At Netsertive, we build your CTV content into a fully integrated and dynamic digital funnel. Our digital platform uniquely turns CTV into a conversion tool by localizing and customizing content. This improves search and product shopping ad performance by complementing full-funnel campaigns.
Let us know you're interested, and we'll be in touch right away with details on how to get started.
Download this guide to learn the benefits of advertising on CTV instead of linear, how Connected TV works, where your ads will show, key metrics, and how to get started.
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