Podcast with Guest Christy Barnes, Vice President of Marketing at Camp Bow Wow

Positioning Your Franchise Marketing to Win Loyal Customers

Camp Bow Wow is a premier pet care facility that puts the needs of dogs and their loving parents first. All services are provided by highly skilled Certified Camp Counselors who are trained in pet first aid, CPR, and dog behavior. Not only do they support pet owners from the guilt involved with leaving them at home or at a musty kennel, but they also provide franchise owners with excellent tools needed to thrive in the fast-growing $100 billion pet care industry. Since 2000, they have been providing fun and dependable dog care services and have grown to more than 190 locations nationwide. Learn more at CampBowWow.com.

Listen to This Episode of The Art of Franchise Marketing

Understanding the importance of communicating value through your messaging is what makes Camp Bow Wow so successful. Christy Barnes, VP of Marketing, discusses how building a brand that resonates with what people love—specifically dogs—is no easy task but can be done successfully through brand positioning selective selling, preferred partnerships, and enabling franchisees to tell their stories locally.

Meet Christy Barnes

Christy Barnes

Vice President of Marketing
Camp Bow Wow

Christy Barnes serves as the Vice President of Marketing for Camp Bow Wow, the largest doggy daycare and boarding franchise in the nation. Christy is as passionate about pups as she is about marketing. Since joining Camp Bow Wow in 2013, Christy has held a variety of positions on the marketing team and now uses her cumulative experience to lead the team and grow the brand through satisfied franchisees, delighted customers, and happy dogs.

Christy manages the Camp Bow Wow brand, spearheads the strategy to improve national awareness, and supports the development of all marketing communications and campaigns across the franchise system to drive unit-level growth. She earned her Bachelor’s Degree in Marketing from the University of Colorado as the salutatorian of the Leeds School of Business.

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