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Podcast with Heather McLeod, Chief Marketing Officer at Authority Brands

Multi-Brand Franchise Marketing Leadership

As the Chief Marketing Officer at Authority Brands, Heather McLeod oversees consumer and franchise marketing for 10 franchise brands that go to market locally. A true multi-location marketing leader that has grown her team from 2 people to nearly 50, Heather shares her insights on data, branding, post-acquisition integration, and scaling successful programs.

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Guest Profile

Heather McLeod, MBA, CFE

Chief Marketing Officer
Authority Brands

Heather McLeod is the Chief Marketing Officer at Authority Brands, the parent company of 10 industry-leading home services brands. Authority Brands focuses on providing best-in-class training and operational support, marketing systems, and cutting-edge technology to their network of franchise owners so that each location can focus on delivering world-class customer service.

Netsertive helps multi-location businesses drive profitable leads and revenue.