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The Art of Franchise Marketing

Welcome to The Art of Franchise Marketing! Each podcast episode takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.

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Talking Shop with the Top Brands in Franchising

Episodes

Podcast with Lizi Wahl, Director of Franchise Marketing at Young Rembrandts

Scaling Your Franchise Marketing Success

With a franchise model that has steady demand and recurring revenue, Young Rembrandts have artistically defined the best marketing tactics for their brand. Whether they are a new location marketing to twenty people or the national brand marketing to thousands, the key is finding what works and then automating it. Lizi Wahl, Director of Franchise Marketing, speaks with us about simplifying the complicated for a direct path to success.

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Podcast with Angie Schatschneider, Director of Marketing at NTY Franchise Company

Empowering Franchisees to Be Creative with Their Marketing

When your franchise model relies on your customers for both inventory and revenue, marketing is constantly in the hot seat. Add-in that your competitors are major box retailers with budgets in the millions and you’ve got a marketing challenge fit for Angie Schatschneider and the New To You Franchise Brands. In this episode, you’ll learn how The Clothes Mentor utilizes highly targeted marketing strategies to grow their brand and how those strategies are devised using trends, analytics, psychology, spend and a bit of scrappiness.

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Podcast with Autumn Lew, Vice President of Marketing at Just Between Friends

Building a Community-Focused Franchise Brand

From spiking sales cycles, the evolution of social media, and an atypical business model, Just Between Friends has mastered the art of niche franchise marketing. With sustainability and support in mind, Autumn Lew, VP of Marketing, walks us through how to successfully grow a community-focused brand with a lean marketing budget.

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Podcast with Maryellen Torres, Chief Brand Officer at FYZICAL Therapy and Balance Centers

Activating a Franchise Brand Through Online and Offline Channels

The success of FYZICAL Therapy & Balance Centers lies not only in the quality of physical therapy they provide but also in the way they activate their brand experience. From strategic brand management,  to franchisee engagement, micro-marketing, and more, learn from Chief Brand Officer, Maryellen Torres the step-by-step ways you can activate the best marketing programs for your franchise.

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Podcast with Christy Barnes, VP, Marketing at Camp Bow Wow

Positioning Your Franchise Marketing to Win Loyal Customers

Understanding the importance of communicating value through your messaging is what makes Camp Bow Wow so successful. Christy Barnes, VP of Marketing, discusses how building a brand that resonates with what people love—specifically dogs—is no easy task but can be done successfully through brand positioning selective selling, preferred partnerships, and enabling franchisees to tell their stories locally.

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We team up with franchisors and franchisees to help maximize the ROI on ad spend for each of their locations.