Join our host Madeleine Zook on an exciting episode of The Art of Franchise Marketing as we delve into the world of Bio-One. We are joined by Danessa Itaya, a seasoned franchise executive and the newly appointed President of Bio-One. With her extensive experience in the industry, Danessa has played a crucial role in building the Bio-One brand, developing a dedicated team, and working closely with franchisees.
Bio-One is not your average cleaning franchise. Specializing in bio-hazardous material cleanup, they tackle crime and trauma scene cleaning in 41 states with over 100 locations. From suicide cleanup to hoarding situations, deceased animal recovery to removing pest and rodent droppings, Bio-One is committed to providing excellent service in the most challenging and sensitive situations.
During our discussion, we explore the unique challenges faced by Bio-One and the type of individuals who are drawn to this industry. We also touch on the high satisfaction levels reported by franchisees in the franchise business review survey, highlighting the fulfilling nature of helping others in such critical situations. If you're looking for a franchise opportunity that goes beyond the ordinary, tune in to this episode to discover the vast opportunities and fulfillment that come with owning and operating a Bio-One franchise.
Danessa is a highly experienced Franchise Executive with almost three decades of unique experience. She has a proven track record in the consumer services industry, demonstrating her expertise in negotiation, business planning, operations management, coaching, and sales.