Buzz Franchise Brands stands out for their portfolio of franchises with exemplary customer service that flows from its award-winning company culture. In this episode, Angela Paules, Chief Marketing Officer at Buzz Franchise Brands, shares the story of how they grew from a small mosquito control company to a multi-brand franchise leader with over 300 locations. Angela shares insights into their local and expansion marketing strategies, and how their franchise family came together to successfully support each other through the pandemic without losing any locations in the process.
With 15 years of marketing and advertising experience, Angela’s skills cover many aspects of the industry: advertising, traditional media, website management, online and social media marketing, content marketing, brand management, and marketing strategy.
Angela leads the marketing efforts for Buzz Franchise Brands through a team of incredible marketing professionals. She joined the company with the launch of the first brand, Mosquito Joe, in 2012 and today supports pool service franchise Pool Scouts, residential cleaning brand Home Clean Heroes, and swim instruction franchise British Swim School, supporting the company's expansion as they launch franchises across North America. Her responsibilities cover new brand development, corporate marketing and branding, franchise development marketing and marketing support for franchise partners.
Prior to her entry into the franchise industry, Angela worked for the University of Texas at Austin’s top-ranked McCombs School of Business, well-known Austin advertising agency GSD&M, and exercised her entrepreneurial side and business passion when she opened the Irie Bean Coffee Bar.