Karen Forrest is the VP of Marketing at JAN-PRO Systems International, franchisor for JAN-PRO Franchise Development and JAN-PRO Cleaning & Disinfecting, a commercial cleaning franchise that was recently ranked 34 on Entrepreneur magazine’s Franchise 500 list.
Karen joins our host Erin Martin to discuss her team's focus areas, their challenges, and the digital marketing tactics that have been effective in the past two years. Karen explains how they use video to share their brand message and as an asset for franchisees to create content that speaks to their local audience.
Karen and Erin also discuss Google Analytics 4, explaining why every business, regardless of size, must pay attention to it. Finally, our guest shares what makes a successful marketing leader.
Karen's passionate about loyalty and marketing. She is among the few marketing professionals to have championed and led a global loyalty program's product development and project management from inception to launch.