Matt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians.
In this episode of Multi-location Marketing Leader, Matt and host Erin Martin discuss what it is like to build a PE company from a marketing perspective and how franchises can use shared marketing services.
Matt shares his take on AI and tools like ChatGPT and how they can add to the customer experience and customer journey. Finally, Matt explains why adoption is one of the biggest challenges in franchising and how a franchise-first mindset is the way to overcome it.
Mark focuses on helping franchisees implement effective marketing tactics and actively participate in marketing initiatives using the available tools and learning resources.