On the Art of Franchise Marketing, The discussion delves into Kevin's journey from a graphic design background to spearheading the rebranding of a gutter-based business. The Brothers that Just Do Gutters is a rapidly growing, locally owned, and operated franchise with over 100+ locations nationwide and growing. Their mission is to "Reinvent Contractor Service" by providing a great place to work and delivering 5-star service every step of the way
Kevin highlights the strategies essential for franchise sales, particularly in the home services industry. He emphasizes the importance of community building for franchisees, emphasizing an entrepreneurial mindset to forge strong local connections. The conversation extends to the role of franchise development and the nuanced partnership between franchisors and external sales organizations (FSOs), offering valuable insights for aspiring franchisees and franchisors seeking business expansion.
Overall, this engaging dialogue not only dissects franchise marketing tactics but also presents a growth roadmap, drawing parallels between brand-building and community connections to drive success in the franchising landscape.
Kevin's career began in print and graphic arts, but his passion for analyzing the business side of design led him to embrace marketing. He thrives on challenging skill sets, adapting, and continuous learning. He is always seeking to obtain a greater challenge where his creativity, experience, analytical skills, award-winning work, and hunger for knowledge will be an asset that contributes to growth and profit.