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Signorama On Digital Marketing Across a Family of Brands

Podcast with

Chad Palmer

Vice President of Digital Marketing

at

United Franchise Group

And with

at

In the new episode of Multi-Location Marketing Leader, Erin Martin welcomes Chad Palmer, the Vice President of Digital Marketing at United Franchise Group. They get into the best marketing trends and practices for franchisees, the challenges faced by the industry, the importance of culture in franchising, and some exciting facts about Chad's business, including their Guinness World Record.

Listen to the Full Episode

Guest Profile

Chad Palmer

Vice President of Digital Marketing
United Franchise Group

After working for a decade and a half in the multi-location music instrument retail space, Chad joined the United Franchise Group to help advance its digital marketing initiatives. After showing the impact digital marketing and data analysis had for franchisors, he was moved into the Vice President of Franchise Development role most recently served as the VP of Digital Marketing. A seasoned marketer and Kaizen practitioner, he is using the power of franchising to change people’s lives.

Guest Profile