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Jamie Eslinger is the SVP of marketing and integration at The Little Gym, a learning and physical development center for kids under the umbrella of Unleashed Brands. With nearly 400 locations in over 30 countries, The Little Gym is the world's premier experiential learning and physical development franchise for children ages four months through 12 years.
In this episode of the Multi-location Marketing Leader podcast, our host Erin Martin talks to Jamie about the importance of meeting customer expectations, the power of user-generated content, and pulling learnings from other franchisee brands to build the best customer experience.
Jamie Eslinger is the SVP of marketing and integration at The Little Gym, a learning and physical development center for kids under the umbrella of Unleashed Brands. With nearly 400 locations in over 30 countries, The Little Gym is the world's premier experiential learning and physical development franchise for children ages four months through 12 years.
Jamie brings more than 20 years of experience overcoming challenges through product development, digital programs, branding, marketing and communications. She most recently led the North American market at PartyLite, overseeing eCommerce, marketing and customer service teams. During her years with the brand, she increased North American profitability 300% through a modernized approach that bolstered the ecommerce business. Prior to this role, Eslinger worked alongside The Little Gym CEO and President Nancy Bigley at Bottle & Bottega, where she served as head of marketing for the franchised brand. Eslinger has also held marketing roles at Bertucci's, an Italian restaurant chain with nearly 100 locations, as well as Dunkin' Brands in brand management roles for Baskin-Robbins.
