Paul Lyon is the former Director of Franchise Sales and Marketing at Tuffy Tires, one of the largest automotive repair chains in the country. Tuffy provides high-quality automotive repair service through a continuous commitment to quality and customer service. With over 50 years of experience in the auto repair industry, the company operates in 165 locations across the country. Tuffy has a strong network of experts and professional technicians, offering full-service automotive maintenance and repair for their customers. In this episode, Paul talks about the conversion option, the best marketing tactics for their franchise, and the importance of finding the right people for your business.
Expert in Recruitment and unique search skills to find exemplary candidates. Talented Artist and Experienced Director of Marketing and Sales. Skilled in Team Leadership, Storytelling, Lead Generation, Social Media, Digital and Traditional Advertising, Brand Strategy, and Research Development and Implementation. Strong sales and creative professional graduated from Bowling Green State University.