Netsertive Blog

Are Your Search Ads Being Seen?

September 05, 2017

Where are you when prospects come looking for you? Are you even visible? If your ads aren’t in the top 2 ad positions in search engine results, chances are you’re not being seen.

The top 2 search ad positions capture 85% of clients.

The chart above illustrates the median ad position for our Technology B2B clients over 2016. Netsertive’s technology-powered search engine marketing campaigns put the right message in front of high-intent clients whether they conduct research using Google or Bing.

This higher ad position affects performance across multiple areas, most importantly click-through rates. An ad’s click-through rate is the ratio of users who clicked on the ad vs. the total users who saw the ad.

Compared to an industry average of 1%, Netsertive’s Technology B2B clients had an average click-through rate of 2.29% over 2016, more than doubling that industry average.

With a high level of search visibility, Netsertive gets your ads into the top 2 positions on the first page of search engine results. Connecting high-intent prospects to your website, leading to a steady stream of new business.

Search engine marketing is the foundation of an effective digital marketing campaign, but our most successful clients invest in a mix of display advertising, social media advertising, and digital video placements.

Download our 2017 Digital Marketing Intelligence Report to learn more about we’ve helped B2B Technology companies further their success.

Nolan Tubb

About Nolan Tubb

Nolan is a Marketing Intern at Netsertive, assisting in all things marketing (social media, blogs, web design, email automation). He recently graduated from East Carolina University with a BSBA and a concentration in Marketing. While at ECU, he won the Intramural Doubles Championship in tennis with his identical twin brother, twice!