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Channel: Search

Netsertive’s keyword and campaign automation technology has revolutionized paid search management for thousands of businesses. Each day, our customer’s campaigns receive a comprehensive technology audit to identify areas where immediate improvements can be made.

Using proprietary technology from beginning to end, Netsertive’s Search campaigns are able to drive optimal return on ad spend.

Metrics (last quarter averages)

8.34%

CLICKTHROUGH RATE

18.29%

CONVERSION RATE

1.57

AVG. AD POSITION

55%

SHARE OF VOICE

SmartLaunch

Using SmartLaunch technology, Netsertive is able to create thousands of brand-compliant, localized Search ads in seconds. A single text ad can be localized into thousands of ads, with all relevant extensions enabled, through Netsertive’s scalable ad localization technology.

Text ads are made custom to individual locations through the insertion of geographic keywords. These keywords are dynamically inserted within the text of the ad to make it most relevant to the specific location where it is shown. These types of geographic localization improves ad Quality Score through heightened relevance, resulting in maximum return on investment.

SmartTarget

There is no longer a need to spend hours researching the right keywords for your Search campaign, SmartTarget has already done it for you.

SmartTarget for Search analyzes thousands of search terms daily with the Platform’s proprietary technology to find optimal positive and negative keywords for different products and services. Daily updates and keyword analysis ensure that Netsertive Search campaigns only show for the most qualified searches, driving valuable clicks and conversions.
SmartTarget adjusts keywords based on performance using our Value Index Score and Netsertive Keyword Suggestions Engine.

The Value Index Score pre-scores keywords daily based on five different criteria to determine potential search volume and return on investment.

The Keyword Suggestion Engine works with the Value Index Score and Google Analytics traffic data to suggest the addition or removal of keywords based on performance. The Keyword Suggestion Engine learns based on user action to offer more actionable and valuable recommendations.

Keywords

Ranking

CTR

digital marketing
green-up-arrow
6.3%
marketing strategy
red-down-arrow
8.3%
online marketing
red-down-arrow
5.7%
what is marketing
green-up-arrow
9.6%
marketing plan
red-down-arrow
6.8%
content marketing
green-up-arrow
7.5%

SmartTarget

There is no longer a need to spend hours researching the right keywords for your Search campaign, SmartTarget has already done it for you.

SmartTarget for Search analyzes thousands of search terms daily with the Platform’s proprietary technology to find optimal positive and negative keywords for different products and services. Daily updates and keyword analysis ensure that Netsertive Search campaigns only show for the most qualified searches, driving valuable clicks and conversions.
SmartTarget adjusts keywords based on performance using our Value Index Score and Netsertive Keyword Suggestions Engine.

The Value Index Score pre-scores keywords daily based on five different criteria to determine potential search volume and return on investment.

The Keyword Suggestion Engine works with the Value Index Score and Google Analytics traffic data to suggest the addition or removal of keywords based on performance. The Keyword Suggestion Engine learns based on user action to offer more actionable and valuable recommendations.

SmartAdjust

Making changes to a Search campaign has never been easier. Netsertive’s SmartAdjust manages campaign changes across thousands of locations with the click of a button.

SmartAdjust ad scheduling capabilities reduce the time it takes to launch promotional messages. Relevant ads can be scheduled, customized by brand, region, or for a single location, and then released to show to the right audience at the right time for purchase.

With BidOptimize, SmartAdjust automatically makes small changes to search bids based on average ad position. By altering bids daily, BidOptimize strives to attain the ideal ad position through small changes that optimize return on ad spend.

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