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SmartAdjust

Netsertive’s platform maintains optimal performance by adjusting dozens of campaign components on a daily basis with SmartAdjust.

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SmartAdjust monitors and adjusts all aspects of a marketing campaign, from bidding, to the time of day that ads are served, and channel choices. These constant adjustments ensure maximum return on ad spend. Adjustments are made based on real-time data and network learnings across all of Netsertive’s active advertising campaigns. Depending on expected outcomes, decisions can be enacted across hundreds of locations simultaneously, to campaigns in a region, or to a single retail location.

SmartAdjust helps advertising campaigns reach their full potential through BidOptimize, ChannelBalance, and SplitDecision technologies.

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BidOptimize

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ChannelBalance

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SplitDecision

BidOptimize

BidOptimize

Netsertive’s BidOptimize makes daily changes to bids across all active media channels based on real-time data and historical outcomes. These bid changes allow you to reach the greatest number of customers at the lowest cost.

How it Works

BidOptimize analyzes inputs like return on ad spend per click, the quantity and quality of each impression, and the optimal position needed to achieve your desired outcome. It adjusts bids daily to ensure ads are appearing at the best possible time and position.

BidOptimize works across all display placements and for every search keyword, ensuring that each impression is significant and every click is qualified.

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ChannelBalance

Netsertive’s ChannelBalance allocates budget across media channels and individual campaigns to optimize marketing spend and elevate performance.

How it Works

ChannelBalance assesses each campaign and determines which is performing best based on return on ad spend and other key performance indicators. Based on this analysis, ChannelBalance allocates marketing funds to maximize results from the investment.

ChannelBalance optimizes ad spend daily, so our ads are always showing to the ideal local customer in the right places.

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ChannelBalance
SplitDecision

SplitDecision

Netsertive’s SplitDecision technology quickly deploys A/B split tests to determine a channel’s best practices and optimize campaign performance.

How it Works

SplitDecision compares alterations in ad creative or campaign settings across every channel, monitoring performance to declare a winner. Once enough data has been collected, SplitDecision allocates any remaining budget to the higher performing version to maximize return.

SplitDecision uses learnings to determine campaign best practices that can be automatically implemented across hundreds of locations, select regions, or for individual campaigns and ads.

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