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Franchise marketing executives share key insights and best practices from the Netsertive Franchise Executive Roundtable on data and analytics, franchisee communication and support, and franchise development to drive growth in 2024.
Driving Marketing Control and Decisions through AI, Integrations & Data Insights
A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.
With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.
Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.
Reaching the right person, whether offline or online, at the right time is critical in any campaign. Netsertive’s new Advanced Data Matching feature allows you to deliver highly relevant messages to...
What is it that you think of when you hear the words Artificial Intelligence (AI)? I know when I first heard them, the first thought that popped into my head was the movie ET. Today, the average...
