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Podcast with Guest DeBow Padgett, Director of Marketing at Color Me Mine

Creating New Revenue Streams Within Your Existing Franchise System

Color Me Mine is the originator in contemporary paint-your-own ceramics and the only international chain in the industry with more than 130 locations worldwide. The popular Color Me Mine "The Art Of Having Fun" concept offers a place where customers enter a relaxing environment, choose from over 400 ceramic pieces, and enjoy an hour or two of family bonding, making memories and great entertainment while custom painting their selections.

Twist Brands was formed in November 2020 when Painting with a Twist acquired Color Me Mine and Chesapeake Ceramics. The move is meant to cement Twist Brands as the dominant leader in the growing Arts & Crafts as entertainment vertical within the franchise industry and ensure a stable supply chain for the studios operating within those brands.

Listen to This Episode of The Art of Franchise Marketing

Learn how Twist Brands (Painting With a Twist & Color Me Mine) worked quickly and creatively to build a brand new revenue pillar to support their franchisees during the pandemic. The new source of revenue worked so well that it is becoming one of the staples for their model. DeBow Padgett, Director of Marketing, also unveils the tips and tricks two of the most creative brands in the space utilize to keep their marketing fresh and new every season.

Meet DeBow Padgett

DeBow Padgett

Director of Marketing
Color Me Mine

DeBow Padgett is currently Director of Marketing for Color Me Mine, a paint your own pottery franchise boasting over 130 studio locations worldwide. Based in Mississippi, DeBow is a mother, wife, sister, dog lover, and cheese devourer with a passionate for self-discovery, collaboration, brand strategy, and all things creative.

As a marketing executive, DeBow's expertise spans franchise marketing, social media strategy, email marketing management, SMS strategy, digital media planning and buying, creative concept development, graphic design, local level campaign execution, project management, training/consultation, brand strategy and SEO.

Netsertive helps franchise networks drive profitable leads and revenue.