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Localized Marketing Insights From the Brands You Love

Great Ideas and Inspiration from the World's Leading Franchise and Multi-Location Marketers

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The Art of Franchise Marketing

Evaluate Your Resources for Success

Taylor Hulyksmith
,
VP pf Marketing
The Lash Lounge
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The Multi-Location Marketing Leader

Aligning Marketing and Technology

Marci Kleinsasser
,
VP of Marketing
Handyman Connection
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The Multi-Location Marketing Leader

Using Data to Improve Location Performance

Shana Krisan
,
VP of Marketing
Goldfish Swim School
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The Art of Franchise Marketing

Using Technology to Track Your Franchisees Success

Taylor Hulyksmith
,
VP of Marketing
The Lash Lounge
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The Art of Franchise Marketing

Building a Relationship Between the Franchisee and the Brand

Angela Paules
,
Chief Marketing Officer
Buzz Franchise Brands
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The Multi-Location Marketing Leader

Leading Your Franchisees to Success

Shana Krisan
,
VP of Marketing
Goldfish Swim School
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The Multi-Location Marketing Leader

Knowing When to Outsource

Shana Krisan
,
VP of Marketing
Goldfish Swim School
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The Multi-Location Marketing Leader

Building a Brand from the Ground Up

Roger Martin
,
Co-Founder and CEO
RockBox Fitness
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The Art of Franchise Marketing

Making It Happen with an Internal Team

Stephanie Hill
,
VP of Marketing
MassageLuxe
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The Multi-Location Marketing Leader

Franchisees Communicate on Analytics for Success

Marianne Murphy
,
President
Floor Coverings International
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The Multi-Location Marketing Leader

How Failure Opens the Door to New Opportunities

Marianne Murphy
,
VP of Brand Experience
Floor Coverings International
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The Art of Franchise Marketing

Teaching Your Team to be Leaders

Ellen Rohr
,
President
Zoom Drain
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The Multi-Location Marketing Leader

How to Improve Your SEO Strategy

Steve Wiideman
,
President
Wiideman Consulting Group
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The Multi-Location Marketing Leader

Educating Franchisees for Success

Jennie Wolff
,
Chief Marketing Officer
Sola Salons
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The Multi-Location Marketing Leader

Supporting Your Franchisees Growth

Jennie Wolff
,
Chief Marketing Officer
Sola Salons
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The Art of Franchise Marketing

Being All In as a Franchisee

Taylor Hulyksmith
,
VP of Marketing
The Lash Lounge
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The Multi-Location Marketing Leader

Being a Software Company with a Twist

Michael Andreaachi
,
CEO
Junk King
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The Art of Franchise Marketing

How Leadership Drives Franchisee Success

Katie Yeargen
,
VP of Development
Waxxpot
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The Multi-Location Marketing Leader

Using Different Marketing Strategies for FranDev

Abby Fogel
,
VP of Marketing
Unleashed Brands
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The Multi-Location Marketing Leader

Franchise Development on a Personal Level

Abby Fogel
,
VP of Marketing
Unleashed Brands
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The Art of Franchise Marketing

Evolving Your Brand Through a Refresh

Brooks Walter
,
Director of Marketing
ZIPS Cleaners
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The Multi-Location Marketing Leader

Calculating the Effectiveness of Your Organic Social Posts

Kristen Pechacek
,
Chief Growth Officer
MassageLuxe
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The Multi-Location Marketing Leader

Giving Franchisee the Right Tools for Success

Duone Byars
,
VP of Marketing
Green Home Solutions
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The Multi-Location Marketing Leader

Owning Your Digital Assets

Liane Caruso
,
Senior Vice President
Entrepreneur Media
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The Multi-Location Marketing Leader

Using Data Within an Umbrella Brand

Heather McLeod
,
Chief Marketing Officer
Authority Brands
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The Multi-Location Marketing Leader

How to Create a Collaborative Team Environment

Heather McLeod
,
Chief Marketing Officer
Authority Brands
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The Multi-Location Marketing Leader

Digital Marketing at the Local Level

Liane Caruso
,
Senior Vice President
Entrepreneur Media
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