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Netsertive's Blog

Expert knowledge and actionable takeaways to grow your business.

Marketing

A Reflection: Caroline’s Summer as a Netsertive Intern

It's time to say goodbye to our Summer Healthcare Marketing Intern, Caroline! Read all about her time spent as a Summer Intern with Netsertive creating marketing campaigns in the healthcare industry.

Posted on 
Aug 9, 2019
  by
Caroline Willard
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Marketing

The 5 Best Strategies for Brands Balancing Amazon and Brick and Mortar Distribution

So what should your strategy be for long-term success? Launch your new products through your brick and mortar and online specialty stores. These stores will be able to provide you with strong product marketing and brand support.

Posted on 
Aug 7, 2019
  by
Mackenzie Newnam
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Retail

How Stores Can Compete in an Amazon World

Since Amazon’s founding in 1994, the tech giant and ecommerce leader has grown to $232 Billion in annual revenue. As a result of this success, retailers across the world have been finding themselves locked in a competition, and Amazon is winning...

Posted on 
Jul 25, 2019
  by
Mackenzie Newnam
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News

Improve Your Online Presence and Measure Marketing Impact with Google My Business and Store Visits

With endless information available at our fingertips, we use multiple devices throughout the day to search for things to do, places to go, or things to buy. According to Google, there has been a 900%+ increase in “near me tonight/today” searches in the past two years, with 76% of local mobile searches for something nearby resulting in a same-day in-store visit...

Posted on 
Jul 23, 2019
  by
Kristen Bailey
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Healthcare

5 Questions With Taylor Dillon

Taylor Dillon has been with Netsertive for three years and leads the performance success team for our healthcare clients. She’s responsible for campaign optimization and strategy across key accounts and brands, with the goal of providing insights and trends to her clients...

Posted on 
Jul 22, 2019
  by
Ashley Freeman
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Healthcare

Understanding the Patient Journey Map and Why It Matters for Your Healthcare Marketing Campaigns

To effectively market services, it is crucial to understand what drives a patient to need those services. This is the case no matter the industry. It is especially important in healthcare due to the complexity of the industry, the length of the patient journey, and the implications on the health of real people...

Posted on 
Jul 19, 2019
  by
Caroline Willard
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Marketing

Don’t Undermine the Power of A/B Testing

A/B testing is a simple, risk-free tool that marketers can use to reach the maximum audience possible. A/B testing, in its simplest form, is running an experiment between two or more content elements...

Posted on 
Jul 18, 2019
  by
Tori Colvard
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News

Achieve Better Marketing Results with Advanced Data Matching

Reaching the right person, whether offline or online, at the right time is critical in any campaign. Netsertive’s new Advanced Data Matching feature allows you to deliver highly relevant messages to...

Posted on 
Jul 11, 2019
  by
Kristen Bailey
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Healthcare

Changing Priorities In Healthcare and The Case For Digital Marketing

Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...

Posted on 
Jul 8, 2019
  by
Caroline Willard
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Automotive

Artificial Intelligence in the Automotive Industry

What is it that you think of when you hear the words Artificial Intelligence (AI)? I know when I first heard them, the first thought that popped into my head was the movie ET. Today, the average...

Posted on 
Jun 29, 2019
  by
Kayla King
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