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Podcast with Guest Katie Yeargan, Vice President of Development, Waxxpot Franchising

How Emerging Brands Can Realize Massive Growth While Maintaining a Consumer-Centric Model

The Waxxpot® concept is straightforward… They provide hair removal services from head to toe. From brows to Brazilians, underarms to everything else.…and their mission is simple: They welcome everyBODY and every body. Delivering consistent, smooth results to reveal each client’s most confident self is their constant endeavor, unrivalled only by a desire to offer five-star, flawless customer service.

Listen to This Episode of The Art of Franchise Marketing

Waxxpot, a boutique waxing franchise, has exploded onto the market and is quickly becoming a household name. In this episode, Katie Yeargan, Waxxpot’s VP of Development and a child of a franchise family, talks about what it takes to develop an emerging brand and how to capitalize on vast opportunities for growth. 

Meet Katie Yeargan

Katie Yeargan

Vice President of Development
Waxxpot Franchising

Franchise Consultant Katie Yeargan has worked in the franchise world for over 25 years. She has held top leadership roles at many of the largest salon franchises including Supercuts, Great Clips, Sports Clips and Regis. Having experienced firsthand how each of these business models excelled, or stalled, has given Katie an insider’s view on best practices that can be applied to most franchise models.

Business is in her blood! Katie comes from a family of very successful entrepreneurs. The first family business was running an exceptional Italian restaurant. Later, Katie worked with her mother to open a single Supercuts franchise location in California, and then helped grow the business to a dozen very profitable locations. Over time the family moved their franchise to another state, and have remained successful. By being involved in every stage of franchise operations Katie understands every step from initial start up and hiring strong teams, to when and how to expand, change, or even sell your franchise business.

Through her dedication and hard work Katie has grown her career to great heights. She has served as Vice President of Regis Corps, Business Services Director at Great Clips, COO at Future Keys LLC, Regional Director at Comfort Keepers, Operations Director at Sport Clips, COO at Moxie Mgmt. Group, and VP of Franchise Operations at Poolwerx USA. Katie is currently the Co-Founder of Brass Ring Solutions and VP of Development at Waxxpot Franchising.

In her many leadership positions Katie has successfully taken on a wide variety of roles including; secure financing for acquisitions, act as a consultant to private equity groups, transition businesses, develop and implement compensation plans, and identify growth opportunities. Katie is able to quickly identify areas for improvement, and follow up with real solutions that make profits!

Katie is an excellent public speaker and collaborator. She has led teams in coaching and training exercises, coordinated with executive teams to increase effectiveness, and provided leadership with a wide variety of professional level resources to build world-class franchise brands. At every level Katie brings expertise that has directly resulted in real sales growth and increased profit.

Recently Katie has published articles about franchise operations via her newsletter “The Retail Strategy” where topics have included “Five Secrets to a Successful Franchise”, and “Train to Retain Your Franchise Staff”.

Netsertive helps franchise networks drive profitable leads and revenue.