Podcast with Guest Maryellen Torres, Chief Brand Officer of FYZICAL Therapy & Balance Centers

Activating a Franchise Brand Through Online and Offline Channels

FYZICAL Therapy & Balance Centers is the fastest-growing physical therapy franchise in the United States and is headquartered in Sarasota, Florida. With more than 430 centers in 45 states, FYZICAL’s revolutionary business model is designed to optimize profitability and growth, along with comprehensive patient care through unique balance protocols and healthy lifestyle products and services. FYZICAL is a champion of patient choice and direct access, and a leader in the future of health, wellness and preventative care. For more information on joining the FYZICAL family, visit FYZICALFranchise.com.

Listen to This Episode of The Art of Franchise Marketing

The success of FYZICAL Therapy & Balance Centers lies not only in the quality of physical therapy they provide but also in the way they activate their brand experience. From strategic brand management,  to franchisee engagement, micro-marketing, and more, learn from Chief Brand Officer, Maryellen Torres the step-by-step ways you can activate the best marketing programs for your franchise.

Meet Maryellen Torres


Maryellen Torres

Chief Brand Officer
FYZICAL Therapy & Balance Centers

Maryellen Torres is the Chief Brand Officer at FYZICAL Therapy & Balance Centers. She is responsible for creating the national brand presence as well as tools and resources to assist the FYZICAL family market at a micro-market local level including marketing strategy, planning, clinic design and branding. For the past eight years, Maryellen has specialized in franchise marketing, amplifying her specialty and passion of helping national brands come to life by influencing the character of each micro-local location to capture the hearts and minds of their community.

Her background in strategic marketing and brand building encompasses over 25 years of experience with charismatic brands such as Apple, TJX, The Walt Disney Company and Ashley Furniture. Maryellen received her MBA from the University of Michigan and has lived and worked around the world including Taiwan, Japan and Spain. She has two children: Jackson and Isa. Isa is a freshman at Virginia Tech and Jackson lives and works in Boulder, CO.

Netsertive helps franchise networks drive profitable leads and revenue.