Uniting Franchise Marketing and Company Culture

Uniting Franchise Marketing and Company Culture for Franchisee Success

Since 1982, Griswold Home Care has helped over 100,000 families give loved ones the help they need to live in the place they love. Griswold Home Care was founded by the late Jean Griswold in 1982, making it the oldest non-medial home care franchise organization in the country. Founded on a unique culture of compassionate home care for the elderly and those with special needs, Griswold continues to expand today in territories across the country. For more information on Griswold Home Care, visit GriswoldHomeCare.com.

Listen to This Episode of The Art of Franchise Marketing

The success of Griswold Home Care lies in their team's ability to serve others with compassion. It takes uniquely empathetic franchisees, caregivers, and home office employees to succeed in the home care space, which creates a strong lens for all aspects of marketing. How do you build a brand that stands for your core values and facilitates relationship building at the local level? In this episode, Griswold Home Care's CEO, Michael Slupecki, and VP of Marketing, Shelley Kanther, share their insights on the art of franchise marketing and how a compassion-focused culture extends to every part of their business.

Meet the Guests

Michael Slupecki

Chief Executive Officer
Griswold Home Care

Before joining Griswold Home Care as CEO in February 2020, Michael Slupecki served as Chief Financial Officer of BioMatrix, a national specialty pharmacy based in Plantation, Florida.

Prior to BioMatrix, he served as Chief Operating Officer and Chief Financial Officer during Interim HealthCare’s transformation into Caring Brands International (CBI) – a multinational franchisor providing in-home medical and non-medical care, utilizing three brands across seven countries. During his tenure at CBI, the company doubled revenues and is currently a billion-dollar network comprised of 550 franchise locations.

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Shelley Kanther

Vice President, Marketing
Griswold Home Care

Shelley Kanther is new to Griswold Home Care, having just joined the team last November. She spent the last 10 years in the appliance industry, most recently as the Marketing & Digital Strategy Director for The New England Group, a cooperative buying organization with 105 local independent retail members.

Prior to that, Shelley was the Northeast Regional Marketing Manager for Electrolux Major Appliances. In both roles, Shelley set corporate digital strategy while creating effective marketing plans for individual businesses. Having been a partner at Hoopla Marketing & PR and a Marketing Director for both Comcast and CBS Radio, she brings 23 years of experience to Griswold.

Podcast with Griswold Home Care's CEO, Michael Slupecki, and VP of Marketing, Shelley Kanther