Podcast with Sean Fitzgerald, President of TruBlue Total House Care

How TruBlue Combined Multiple Industry Needs Into One Franchise Model and Marketed It For Success

TruBlue Total House Care is the only total home maintenance company that handles all your home chores and repairs. Their services are custom-tailored to fit your needs and are backed by a quality guarantee. From senior home modifications to house cleaning, handyman repairs, landscaping and more, TruBlue is your home maintenance partner that can handle your to-do list so that you can spend more time doing what you love. Learn more at TruBlueHouseCare.com.

Listen to This Episode of The Art of Franchise Marketing

TruBlue Total House Care saw the opportunity to combine multiple in-home needs and turn them into a completely new franchise model. Providing both senior home modifications and handyman services, TruBlue Total House Care’s President Sean Fitzgerald discusses the intricacies and importance of spot-on marketing messaging and operational excellence.

Meet Sean Fitzgerald


Sean Fitzgerald

TruBlue Total House Care

Sean Fitzgerald is a seasoned franchise executive with more than 25 years of experience working with brands ranging in scale from startup franchise concepts to multi-national franchise systems.

With a wealth of knowledge, impressive in both scope and variety, Sean brings to TruBlue the insight and expertise necessary for developing, operating and growing successful franchise businesses. Sean’s background includes leading the growth of several brands including BrightStar Senior Care, Wireless Zone | Verizon Wireless, and FYZICAL Therapy & Balance Centers.  

He was recently Chief Development Strategist for No Limit Agency, one of the largest PR & digital marketing agencies in franchising, providing marketing strategies for national brands.

Netsertive helps franchise networks drive profitable leads and revenue.