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Podcast with Shana Krisan, VP of Marketing, and Alex Setchell, Marketing Consultant Manager, Goldfish Swim School Franchising

Creating Repeatable Success Through Franchise Marketing Playbooks

Shana Krisan and Alex Setchell know what it takes to scale franchise marketing success. In this episode, Shana and Alex share their insights on engaging franchisees through easy to follow marketing playbooks—plus the marketing strategies that have grown Goldfish into a national brand and the leading swim school franchise on the Entrepreneur Franchise 500.

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Guest Profiles

Shana Krisan

Vice President of Marketing
Goldfish Swim School

Shana has been with Goldfish since 2013. From establishing the initial marketing strategy to growing the department and driving brand awareness at both the national and local levels, Shana has played a key role in the brand’s success. She loves pairing big vision with detailed execution to scale successful marketing programs.


Alex Setchell

Marketing Consultant Manager
Goldfish Swim School

In the six years Alex has been with Goldfish swim school, she has worked to establish their marketing playbooks, created content and managed social media at the national and local levels, and she now serves as a marketing consultant to Goldfish franchisees on the east coast and manager to a team of other marketing consultants.

Netsertive helps multi-location businesses drive profitable leads and revenue.