As the corporate marketing leader for the Serta Simmons America's Mattress brand, Stephen knows what location owners need to be successful: relevant digital and in-store experiences. In this episode, he offers a multi-location marketer's perspective on media planning, eCommerce, driving traffic, and keeping both local store owners and their customers happy.
Senior Manager of Retail Program Development
Serta Simmons Bedding
Stephen has been a part of the Serta Simmons Bedding team for almost 20 years. As the corporate marketing leader for America's Mattress, Stephen works with store owners to drive local leads and revenue for their businesses while building brand equity and high-performing marketing programs.