Shana Kristi and Alex Setchell know what it takes to scale franchise marketing success. In this episode, Shana and Kristi share their insights on engaging franchisees through easy to follow marketing playbooks—plus the marketing strategies that have grown Goldfish into a national brand and the leading swim school franchise on the Entrepreneur Franchise 500.
Shana has been with Goldfish since 2013. From establishing the initial marketing strategy to growing the department and driving brand awareness at both the national and local levels, Shana has played a key role in the brand’s success. She loves pairing big vision with detailed execution to scale successful marketing programs.